Industry
Corporate Services
Audience
B2B
Country
France
Services
Application development, Branding, Design, Website, SEO, Paid, Emailing, Automated prospecting, CRM
Challenges
Transforming traditional services into a digital application requires a strong brand identity and a solid administrative and technical platform to attract and retain users.
Solutions
LANE Digital developed a complete application, a coherent branding strategy, and an optimized website, while providing essential technical support.
Results
OUF has established an attractive online presence, improved customer support, and launched successful campaigns, attracting the interest of new users.
Entrepreneurship made easy
Development of a web app to simplify efforts
We work with OUFto transform its traditional services into an innovative digital application. This initiative aimed to establish a strong brand presence, optimize digital platforms and improve customer support, while launching fundraising campaigns.
To meet this challenge, LANE Digital provided a full range of services, including app development, branding, design, videography, website creation, social media management, SEO and SEA optimization, emailing, pitch deck creation, automated prospecting and CRM integration.
The solution we implemented enabled us to develop a robust, legally and technically sound application. The beta tester campaign generated positive and constructive feedback, enabling continuous improvement of the application. The branding strategy and visuals, including the promotional videos, established a coherent and attractive brand identity.
The website created by LANE Digital effectively conveyed OUF's value proposition, attracting potential freelancers and encouraging them to use the app. The management of social media increased the brand's visibility, with a significant commitment on the various platforms. SEO and SEA campaigns improved site traffic and visitor quality.
Thanks to a cleansed and consolidated CRM database, OUF has optimized its sales and customer relationship management activities. Automated prospecting via LinkedIn generated numerous prospects and users for the application. Finally, the fundraising campaign, supported by a persuasive pitch deck, attracted the attention of investors, increasing the chances of securing funding.