International Women's Rights Day, held every year on March 8, is much more than just a celebration. It's a time for reflection and action for gender equality in all fields, including digital innovation. In 2025, this day takes on a special dimension in Switzerland, where women entrepreneurs are redefining the technological landscape, paving the way for a new digital era.
At LANE Digitalwe're proud to be part of this revolution. As a 100% female-run agency, we're not only witnessing the rise of women in tech, we're also leading the way. Since our creation, we have placed digital innovation at the heart of our mission, with a unique approach: a female perspective on a constantly evolving world, combining technical expertise, creativity and sensitivity.
We firmly believe that women play a key role in tomorrow's digital transformation. As the business world becomes increasingly digitalized, we are proud to play a leading role in this transformation. Female leadership in tech is no longer an exception, and it's essential to highlight it, not just on Women's Day, but every day.
Through this article, we'd like to share our vision of digital innovation driven by women entrepreneurs, and how our agency is actively committed to inspiring and opening up new perspectives for all those who want to enter the digital world.
The impact of women in the Swiss digital sector
Some revealing figures
The tech and digital marketing sectors have long been dominated by men. Things are changing, however, and the place of women in these fields is constantly evolving.
According to a recent study by Digitalswitzerlandonly 19% of jobs in the digital sector are held by women in Switzerland. However, this proportion is rising every year, and many initiatives are aimed at encouraging more women to enter these sectors. What's more, 34% of companies in Switzerland claim that digital innovation has been significantly boosted by the inclusion of women in their teams. These figures testify to the growing impact of women in a rapidly expanding sector.
LANE Digital : success story of a 100% female agency
The role of LANE Digital
As a women's agency, we're proud to actively contribute to this growing digital ecosystem. Since its creation, we have built a team of experts in digital strategy, web development and digital marketing, where each member plays a key role in creating innovative solutions for our customers. We believe that diversity of talent is a major asset in stimulating creativity and innovation in the digital sector.
So, beyond our technical expertise, we're committed to inspiring and supporting the next generation of women in tech, offering them leadership opportunities, mentoring and coaching. LANE Digital is much more than just an agency: we are committed to promoting equality and diversity in the Swiss digital world.
Céline Arethens and Amrita Etchepareborda: visionary leaders
At LANE Digital, we are fortunate to have exceptional leaders who embody the values of determination, creativity and innovation. These inspiring personalities are the driving forces behind our success and the digital transformation we are driving.
Starting with our founder, Céline Arethenswhose background is a model of passion, rigor and entrepreneurship. Since her early days in mathematics and business, Céline has combined technical skills with strategic vision to create two companies. Today at the helm of WW Technologies , and recently named to the Forbes Forbes "30 Under 30" list list in Switzerland, she also continues to guide LANE Digital with a visionary approach and innovative strategies.
Under her leadership, Céline has not only built a solid structure, but has also brought out the best in every member of her team. Her leadership is marked by a constant focus on the personal and professional development of women in business. As a true ambassador for women's empowerment in business, she fights tirelessly to promote an inclusive vision and to encourage women to seize opportunities for leadership and innovation.
Céline embodies a new generation of female managers who go beyond business results to place people and change at the heart of their projects.
On the other hand, Amrita Etchepareborda has been an integral part of LANE Digital from the very beginning. Her management expertise, boundless energy and passion for innovation have been key elements in our success. Today, we are proud to announce that Amrita has been appointed new CEO of LANE Digital. This change of leadership marks an important turning point in our history.
Amrita has made a major contribution to the agency's growth, leading key projects and forging lasting relationships with our customers. Her strategic approach and management know-how have positioned LANE Digital as a key player in the Swiss digital innovation landscape. Now, as CEO, Amrita is ready to take the agency even further, with a bold vision and a reinforced commitment to innovation, creativity and digital transformation.
Her journey at LANE Digital is a true success story that inspires every member of our team. Amrita embodies a new generation of female leaders, ready to take on tomorrow's challenges and transform the digital sector.
LANE Digital, driving digital transformation for startups, SMEs and Swiss companies
LANE Digital supports numerous Swiss companies in their digital transformation, offering tailor-made solutions to optimize their processes and strengthen their online presence. Thanks to expertise combining strategy, marketing and innovative technologies, we help our customers achieve their growth and operational efficiency objectives.
Among our projects, we have collaborated with Swiss companies in various sectors, such as Swiss Medical Network and Michel Reybier Hospitalityto improve their visibility and structure their digital ecosystem.
We have also supported local technology companies and SMEs in developing strategies for automating and optimizing internal processes, thereby facilitating day-to-day management and communication within teams.
Our approach is based on an in-depth analysis of each customer's specific needs and the integration of appropriate tools to maximize results. Whether creating websites, implementing targeted marketing campaigns or optimizing conversion tunnels, LANE Digital is committed to delivering high-performance, sustainable solutions.
With a passionate and experienced team, we are pursuing our mission: to help Swiss companies take advantage of the opportunities offered by digital transformation and position themselves competitively in their markets.
Towards an inclusive digital future through female leadership
In conclusion, International Women's Rights Day also represents a call to action to promote gender equality and highlight the progress made, particularly in the field of digital innovation.
The impact of women in tech continues to grow, and inspirational figures like Céline Arethens and Amrita Etchepareborda show that strong female leadership can transform businesses and open up new perspectives for the digital future. Thanks to concrete actions and an ambitious strategic vision, we continue to promote inclusive digital transformation, while supporting Swiss companies in their digital evolution.
At LANE Digital, we believe that digital innovation is not just about technology, but also about human values. Every project we carry out, every partnership we establish, is guided by our desire to create a positive impact for our customers and society.
If you too would like to take part in this digital revolution and give your company a new lease of life, contact us to find out how we can work together to make your digital transformation a shared success.