▷ launch ad campaigns without a clear strategy
▷ invest in ads without knowing what is profitable
▷ generate clicks, but too few qualified leads
▷ don't know which messages, audiences or keywords work
▷ accumulate marketing actions without an acquisition strategy
The problem is usually not Google or Meta.
It is the absence of a coherent acquisition system.
Before launching a campaign, we answer four questions:
01
What is the objective?
We define the desired outcome: gaining visibility, generating traffic, obtaining leads, or increasing conversions.
02
What audience?
We identify the people most likely to be interested in your offer and to take action.
03
What type of content?
We choose the formats and messages best suited to your audience to capture attention and achieve the set objective.
04
What improvements are there?
We define the indicators that will allow us to measure results and continuously improve your strategy.
A Paid Media agency that goes beyond campaign management
We don't just launch your campaigns. We continuously build, test, and optimize your acquisition strategy to identify what truly generates qualified leads.
01.
Clarify
We define your objectives, your audience, your key messages and the most relevant acquisition levers.
03.
Launch
Your campaigns are online, the first results are analyzed and the first optimizations are made.
02.
Build
We are preparing the content, campaigns, landing pages and tracking tools necessary for the launch.
04.
Optimise
Each month, we analyze performance, adjust strategy and test new opportunities to continue improving results.
Over the course of campaigns, your acquisition becomes more effective.
Google Ads and Meta Ads data allows us to understand:
1
Which channels actually generate leads?
2
Which keywords/audiences convert best?
3
Which messages generate the most requests?
4
Where to invest your advertising budget
5
Which actions can improve your cost per lead (CPL)?
Frequently Asked Questions
Initial data is available as soon as campaigns launch, but it typically takes several weeks to identify the highest-performing audiences, keywords, messages, and creative assets. Our support program is designed for a minimum of four months to allow you to launch, test, learn, and then optimize campaigns based on real data.
It depends on your business, your audience, and your goals. Google Ads is primarily used to attract prospects who are already actively searching for a solution or service. Meta Ads allows you to reach and engage targeted audiences on Facebook and Instagram, even when they aren’t actively searching yet. We determine the most relevant channel when defining your acquisition strategy.
As a general rule, we select the most relevant channels based on your business, audience, goals, and budget: SEO/GEO, Google Ads, LinkedIn, Meta, and email marketing. Depending on your strategy, we can focus on a single channel or combine several to maximize results.Not necessarily. If your website isn't ready or doesn't meet your objectives, we can help you create or optimize it before launching your marketing campaigns. In some cases, a landing page may be enough to generate leads for your first campaign.
Yes. We can take over an existing account, analyze the current campaigns, and identify opportunities for improvement before determining the next steps. Depending on the situation, we’ll either optimize the existing structure or recommend a new setup.
No. Our fees cover campaign strategy, creation, management, and optimization. The advertising budget is determined in consultation with you and paid directly to the platforms (Google, Meta, LinkedIn, etc.).
