top of page

Your strategy : the key to success

A solid strategy is essential to align your marketing and sales efforts with your organizational goals. Our workshops are designed to create a clear and effective action plan, ensuring that every task contributes to your growth.

Your marketing strategy

Our marketing strategy audit and workshop helps you align your mission, vision, and values with your overall business objectives. We evaluate every aspect of your current efforts to identify opportunities for growth.

The key components of a good marketing strategy

Mission, Vision, Values

Clarify your company's primary and long-term goals.

Identify

Evaluate your brand identity and ensure it resonates with your target audience.

Ideal Customer Profile (ICP)

Define and understand your ideal customers.

Competitor analysis

Understand your competitors and identify your unique value proposition.

We first start with an audit & analysis of your current situation

Branding

Improve the personality, presence and harmony of your brand.

Social media

Improve your content strategy and engagement.

Website

Improve user experience, messaging, design and performance.

Search Engine Optimization (SEO)

Improve your search engine optimization efforts.

Paid campaigns (SEA)

Improve your paid advertising campaigns.

Emailing

Improve the effectiveness of your newsletter campaigns.

The goals we are aiming for together

1

Analyze your current situation

Procéder à une évaluation approfondie de vos efforts de marketing actuels.

2

Laying the foundations for your online presence

Mettre en place votre écosystème digital pour une identité de marque stable.

3

Gain visibility

Augmenter votre visibilité en ligne grâce à des stratégies de marketing digital efficaces.

4

Generate leads

Élaborer des stratégies pour attirer et convertir les clients potentiels.

5

Strengthen customer relationships

Strengthen commitment and customer loyalty.

6

Train you in digital technologies

Fournir une formation sur les derniers outils et technologies digitaux.

Your sales strategy

Clarify your company's primary and long-term goals.

The key components of a good sales strategy

Strategy

Development of a global sales strategy aligned with company objectives.

Team

Evaluate and train your sales team to improve performance.

Process (data & software)

Analyze your sales processes and recommend the best tools and software.

Partnerships

Identify and develop strategic partnerships to expand your scope of action.

Events

Organize and/or participate in events to meet potential and existing clients.

Inbound sales

Create strategies to attract and convert prospects through inbound marketing.

Outbound sales

Create effective sales strategies to reach potential customers.

Client retention

Implement strategies to retain and nurture existing customers.

The goals we are aiming for together

1

Optimize the sales strategy

Develop and refine your sales strategy for maximum effectiveness.

2

Improve team performance

Improve the skills and effectiveness of your sales team.

3

Streamline sales processes

Implement effective sales processes and use the best tools.

4

Expand the scope

Identify and exploit partnership opportunities.

5

Engage customers

Plan and implement successful events and campaigns.

6

Boost prospect conversion

Attract and convert prospects through inbound and outbound strategies.

7

Increase customer loyalty

Strengthen existing customer relationships to ensure long-term success.

Your strategy : the key to success

A solid strategy is essential to align your marketing and sales efforts with your organizational goals. Our workshops are designed to create a clear and effective action plan, ensuring that every task contributes to your growth.

Marketing strategy funnel by LANE Digital
bottom of page