In a world where consumer attention is a rare and precious commodity, digital marketing for startups and SMEs has become an essential tool for capturing interest, converting customers, and building loyalty. Yet, a common misconception persists: that a substantial budget is necessary to succeed online. Nothing could be further from the truth. What large companies invest in volume, SMEs can compensate for with agility, customer proximity, and a well-crafted strategy. With the r

In a digital world where attention is a precious commodity, knowing how to launch a social media advertising campaign effectively can make all the difference. Whether it's to increase brand awareness, generate qualified leads, or boost sales, social media offers unparalleled targeting and visibility power. At LANE Digital, we regularly help companies of all sizes design and manage high-performing advertising campaigns on Meta (Facebook/Instagram), LinkedIn, TikTok, and Pinter

Why Local Marketing Is Essential in the Healthcare Industry In a world of instant information and multiple choices, healthcare companies can no longer be satisfied with simply being competent. They must also be visible, accessible, and human. This is where local marketing comes in. In a sector where trust is paramount, your visibility in your neighborhood, city, or region becomes a strategic asset. Imagine a patient looking for an osteopath a few minutes from home. Or a famil

In a sector as regulated, sensitive, and human as healthcare, communication cannot be improvised. The challenges of reputation, trust, and compliance are such that players in the Swiss medical sector—hospitals, clinics, laboratories, medtech startups, care centers, and even liberal professions—must surround themselves with partners who have a thorough understanding of their constraints. It is in this context that calling on a marketing agency specialized in healthcare like L

When it comes to converting visitors into leads or customers, few things have as much impact as a well-optimized landing page. Yet, many businesses invest significant budgets in acquisition (Google Ads, LinkedIn Ads, Meta campaigns, etc.) without maximizing the conversion potential of their landing pages. At LANE Digital, we regularly support Swiss and international SMEs in optimizing their conversion funnels. Our field experience allows us to identify recurring errors that h

Today, being visible is no longer enough: you have to be remarkable. In an age where consumers are ultra-connected and markets are saturated, a well-thought-out digital marketing strategy becomes a real lever for differentiation and performance. At LANE Digital, we help businesses design digital strategies aligned with their ambitions, market, and resources, to transform opportunities into concrete results. A comprehensive approach for a successful digital marketing strategy

Outils pour votre prospection automatisée Why do so many startups fail to validate their market? The answer is often simple: they spend too much time developing a strategy and not enough time executing it. In an ultra-competitive environment, speed of execution is essential for survival. And that's where automation comes in. Automating your go-to-market strategy means transforming your ideas into concrete actions to generate real, measurable traction. Whether it's for your cu

In a multilingual and culturally diverse country like Switzerland with a Röstigraben, developing an effective marketing strategy requires more than just a local presence. Whether your business is based in Zurich, Lausanne, Bern, Geneva, Valais, or another region, partnering with a Swiss marketing agency is a strategic necessity. At LANE Digital , we regularly support Swiss companies from various sectors: tech, health, real estate or professional services, to enable them to r

In 2025, social media will look nothing like it did just two or three years ago. Ephemeral content coexists with long-form content, artificial intelligence personalizes experiences, and users expect brands to be much more than digital showcases. In this context, creating a social media content strategy becomes a balancing act: you must captivate without distracting, perform without boring, and engage without imposing. At LANE Digital , we regularly support our clients in cre

What if your next patient could find you online without you having to dedicate hours to it? For Swiss SMEs in the healthcare and medical sectors, digital transformation is no longer a luxury reserved for large corporations. It's a prerequisite for existing, evolving, and making your voice heard in a world where healthcare choices are now made online. At LANE Digital , a Swiss agency specializing in digital strategy for players in the medical sector, we support clinics, prac

In Switzerland, where innovation drives competitiveness, the digitalization of startups is no longer an option, but an imperative. This is where the Swiss Startup Association comes in, which, by uniting emerging talent and forging strategic partnerships, is shaping a dynamic ecosystem. With the support of LANE Digital, a key player in this transformation, it is paving the way towards a digital future for young Swiss companies, thus stimulating innovation and sustainable grow

In a world where consumers are constantly inundated with advertising messages, it is essential for brands to stand out and maintain a lasting relationship with their customers. Email automation is a powerful tool for communicating effectively and building customer loyalty. As a digital marketing agency, we know that a well-thought-out email strategy is key to achieving this. Integrating a CRM with your email campaigns allows you to better manage your contacts, personalize yo

In today's digital world, every decision matters. Whether you're a seasoned marketer or a budding entrepreneur, optimizing the performance of your web pages, marketing campaigns, or products is crucial to achieving measurable results. But how can you be sure what actually works for your target audience? That's where A/B testing comes in. A/B testing is a simple yet powerful method that allows you to test different versions of your marketing materials and make data-driven deci

Imagine this: a logo that doesn't just represent your business, but captures the essence of its DNA in a single glance. A graphic design that speaks to your customers, engages them emotionally, and inspires them to remember you. An impactful visual identity is exactly that: a secret weapon that makes all the difference. In Switzerland, where companies vie for attention and competition is constantly increasing, a well-thought-out visual identity is becoming an essential strate

In a world where consumers are increasingly demanding and connected, it's becoming essential to build a meaningful brand. A brand that resonates with its customers, embodies authentic values, and stands out through its commitment. To achieve this, defining your brand values is key. They are the foundation upon which your identity, your actions, and the relationship you maintain with your audience are built. This guide will help you understand why and how to define strong bran

Imagine a world where your marketing runs smoothly, without manual effort or wasting time on repetitive tasks. What if you could focus on strategy and creativity while letting a machine handle the rest? That's exactly what no-code automation allows. With the rise of no-code tools, automating marketing campaigns and processes has never been easier, even without technical skills. Among these solutions, Zapier stands out as an essential tool for integrating thousands of applic

Organizing a corporate event in Switzerland is much more than just a meeting or conference. It's a strategic opportunity to strengthen your company culture, create lasting connections, and make a lasting impression on your attendees. Whether you're organizing a seminar, conference, team building event, or product launch, it's essential to design an event that's both memorable and impactful. To achieve this, there are proven techniques that will ensure the success of your even

At LANE Digital, we understand that to succeed in B2B in 2025, you must not only attract quality leads, but also convert them into loyal customers. The market is competitive, and every business must have a clear conversion strategy tailored to changing consumer expectations. In this article, we offer the 10 best tips for converting your B2B customers in 2025, with a focus on automating lead generation and optimizing your marketing processes. 1. Use automation to generate qual

International Women's Day, which takes place annually on March 8, goes far beyond a simple celebration. It is a moment of reflection and action for gender equality in all fields, including digital innovation. In 2025, this day takes on a special significance in Switzerland, where female entrepreneurs are redefining the technology landscape, paving the way for a new digital era. At LANE Digital , we're proud to be part of this revolution. As a 100% female-owned agency, we're

Customer relationship management is central to every business strategy. In 2025, technological advances and CRM automation will radically transform the way businesses interact with their customers. But how do you choose the best CRM for 2025 to optimize your customer management efficiency? Discover our CRM 2025 comparison and select the innovative CRM tools that will make a difference for your business! Why use a CRM in 2025? Using a CRM is essential for structuring customer

Imagine a puzzle where each piece embodies a key aspect of your business: its mission, values, and visual identity. Branding is about assembling these elements in a harmonious and impactful way. As we approach 2025, the challenge is intensifying with more demanding consumers and a saturated market. Strategic branding is no longer just an asset, but a necessity to stand out and thrive. But what are the secrets of a brand that attracts, builds loyalty, and ensures lasting succe

In Switzerland, a market known for its high standards and strong competition, standing out in the field of digital marketing is a constant challenge. Emailing, despite the emergence of other channels, remains an essential tool for engaging your prospects, retaining your customers and significantly increasing your sales. However, to take full advantage of it in 2025, it is essential to adopt advanced emailing strategies, adapted to the new expectations of Swiss consumers. Disc

To stand out in a competitive environment, the quality of your presentation materials plays a key role. A clear, structured, and visually impactful presentation can mean the difference between a signed contract or a missed opportunity. At LANE Digital, we believe a professional pitch deck is more than just a visual aid: it's a strategic tool for building credibility and engaging your audience. Find out why investing in a professional pitch deck is a critical decision for your

In 2025, Make.com will establish itself as a must-have solution for marketing automation. With an intuitive interface and advanced integration capabilities, this platform will revolutionize marketing process management by making them faster, more efficient, and more personalized. In this article, learn how to leverage Make.com to automate and optimize your campaigns, improve your productivity, and maximize your results. What is Make.com ? Make.com is an automation platfor