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Startups & SMEs: automate your go-to-market strategy for rapid success in prospecting and customer acquisition!
Tools for your automated prospecting Why do so many startups fail to validate their market? The answer is often simple:...

LANE Digital
17 hours ago


How can you create an effective content strategy for your social media in 2025?
In 2025, social media is nothing like it was just two or three years ago. Ephemeral content...

LANE Digital
6 days ago


Developing your SME or startup in Switzerland? Here's why you should choose a local marketing agency
In a multilingual and culturally diverse country like Switzerland, with its Röstigraben, developing an effective marketing strategy...

LANE Digital
6 days ago


The Swiss Startup Association and LANE: a partnership to digitalize Swiss startups in 2025
In Switzerland, where innovation is the driving force behind competitiveness, the digitalization of startups is no longer an option, but an imperative....

LANE Digital
Apr. 25


Swiss SMEs in the medical, health & well-being sector: 7 marketing tips to win more customers in 2025
What if your next patient could find you online, without you having to spend hours doing it? For Swiss healthcare SMEs...

LANE Digital
Apr. 25


How can you validate your hypotheses and optimize your performance with an A/B testing strategy in 2025?
In today's digital world, every decision counts. Whether you're a seasoned marketer or an entrepreneur just starting out, optimizing...

LANE Digital
Apr. 15


Optimize your emailing strategy for customer loyalty with automation
In a world where consumers are constantly inundated with advertising messages, it's essential for brands to be...

LANE Digital
Apr. 15


The ultimate guide to creating an impactful visual identity for your Swiss company in 2025
Imagine this: a logo that doesn't just represent your company, but captures the essence of its DNA in a single glance....

LANE Digital
Apr. 3


The essential guide to defining your brand values and attracting your ideal audience
In a world where consumers are increasingly demanding and connected, it is essential to build a brand that makes sense....

LANE Digital
March 18


No-code automation with Zapier: the secret of high-performance marketing in 2025
Imagine a world where your marketing runs smoothly, without manual effort or time wasted on repetitive tasks. But what if...

LANE Digital
March 14


Seminars, conferences, team-building: the best strategies for a successful corporate event in Switzerland
Organizing a corporate event in Switzerland is much more than just a meeting or conference. It's an opportunity...

LANE Digital
March 11


Converting B2B customers: 10 must-have tips to maximize your sales in Switzerland
At LANE Digital, we understand that to succeed in B2B in 2025, you must not only attract quality prospects, but also...

LANE Digital
March 10


Women's agency LANE Digital : leadership at the heart of Swiss digital innovation
International Women's Rights Day, held every year on March 8, is much more than just a celebration. It's a...

LANE Digital
Feb. 19


The 5 best CRMs for successful customer management in 2025!
Customer relationship management is at the heart of every company's strategy. In 2025, technological advances and...

LANE Digital
Feb. 12


The 5 essentials for an effective branding strategy: get your post-it notes!
Imagine a puzzle where each piece embodies an essential aspect of your company: its mission, values and visual identity. The...

LANE Digital
Feb. 7


7 must-have tips to boost your email strategy and sales in 2025
In Switzerland, a market renowned for its high standards and fierce competition, standing out in digital marketing is a challenge...

LANE Digital
Jan. 29


Why invest in a professional pitch deck to convince your customers?
To stand out in a competitive environment, the quality of your presentation materials plays a key role. A presentation...

LANE Digital
Jan. 23


Make.com: Keys to mastering marketing automation
In 2025, Make.com will be the must-have solution for marketing automation. With its intuitive interface and...

LANE Digital
Jan. 21


Wix, Webflow or WordPress: comparing the platforms for creating your website in 2025
When it comes to creating a professional website, SMEs are often faced with a difficult choice between various...

LANE Digital
Jan. 17


How to choose a Swiss digital agency for your SME: Complete Guide 2025
Choosing the right Swiss digital agency for SMEs is an essential strategic decision to support growth and...

LANE Digital
Jan. 8


Guide 2025: Find a website agency in Geneva for guaranteed digital success
The digitalization of businesses is no longer an option, but an unavoidable necessity. In 2025, choosing a website agency in...

LANE Digital
Dec. 16, 2024


Optimize your visibility in Switzerland: SEO vs SEA, which one to choose?
In the world of digital marketing, the terms SEO vs. SEA come up frequently when it comes to developing a strategy for...

LANE Digital
Dec. 9, 2024


The complete guide to a professional Instagram account in Switzerland
Instagram has become an essential tool for businesses looking to establish their online presence. In Switzerland, where...

LANE Digital
Dec. 4, 2024


How can a CRM with artificial intelligence (AI) revolutionize your customer management?
In a world of ever-increasing competition, delivering a quality customer experience has become a key factor in...

LANE Digital
Nov. 29, 2024
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