A website redesign often starts for the same reasons: the site has aged, it no longer truly represents the company, it has become complicated to manage, or it no longer corresponds to the services offered. So we decided to start from scratch. A few months later, the new site was online. It was more modern, faster, and more user-friendly. But sometimes, traffic dropped sharply. And it's not necessarily because the new site is bad. The problem often stems from what happen