Swiss marketing agency for the medical & healthcare sector
Your digital presence is the first step towards building relationships with your customers, investors, patients, suppliers... That's why we put our expertise and network to work for your growth, helping you gain visibility, stand out from the crowd and build trust.
Medical companies often struggle to :
🚫 Clearly explain their offer and expertise
🚫 Stand out in a highly competitive market
🚫 Build trust and credibility
🚫 Improve their online visibility and reputation
🚫 Attract new patients, partners and/or customers
Don't remain invisible
The medical and healthcare sector in Switzerland is evolving rapidly. Yet many Swiss companies are struggling with marketing strategy, online visibility, customer/patient acquisition and retention.
Why choose LANE Digital as your growth partner?
We don't just do marketing: we understand the reality of the medical sector because we've been immersed in it for years. Our expertise stems from our experience working alongside clinics, medtech & biotech startups, developing in complex markets marked by strict regulations, demanding patient expectations and rapid digital transformation. We understand your challenges and know how to convert them into measurable growth.
Expertise LANE Digital
🖥️ Experience in digital transformation at the Swiss Medical Network
💡 Founders of healthcare startups
🌍 Helped 50+ medical clients grow through digital strategies
🇨🇭 In-depth knowledge of the Swiss healthcare system
📈 Coaching MedTech founders on growth & lead generation
🌱 Passion for women's health, hormonal balance and preventive health
🔒 Confidentiality guaranteed by a confidentiality agreement (NDA)
OUR APPROACH
We design tailor-made strategies that generate concrete results
1
Local and global expertise
We understand Swiss medical regulations and global trends.
2
Data-driven strategies
We use analysis and tracking tools to improve results.
3
Tailor-made solutions
Not generic marketing, but strategies tailored to your niche.
4
Total transparency
Clear reporting and measurable ROI for all marketing efforts.
5
Knowledge transfer
From strategy to execution, we implement, optimize and train your team.
6
Proven experience
We work with leading Swiss startups, SMEs and medical companies
7
Partnerships
We collaborate with experts in the field, and connect our customers.
Our key sectors
-
General and specialist medical centers, private hospitals and multi-specialty clinics.
-
-
Startups in biotech, medtech, pharma R&D and clinical trials.
-
-
General practitioners, dermatologists, pediatricians, dentists and ophthalmologists.
-
-
Nutrition, fitness, physiotherapy, alternative and holistic medicine.
-
-
Aesthetic surgery, dermatology, aesthetic clinics and regenerative medicine.
-
-
Digital healthcare platforms, AI diagnostics and connected medical devices.
-
-
Psychologists, psychiatrists, therapy centers and rehabilitation clinics.
-
-
Nursing homes, retirement homes and homecare providers.
-
-
Prevention, occupational health, well-being in the workplace and government initiatives.
-
-
Services for international patients, wellness retreats and specialized treatments abroad.
-
Trusted partner of Swiss medical and healthcare companies
Groupe of private clinics
.png)
Solutions
ophthalmic
.png)
Treatment of
cancer
.png)
Medicine
aesthetics
Fetal medical devices
.png)
Physiotherapy & rehabilitation
.png)
Biotech &
biopharma
.png)
Therapy
alternative
.png)
Respiratory equipment
.png)
Telepathology diagnostics
Ultrasonic fixing technology
.png)
Meditation and
well-being
Insurance
health
.png)
Laboratory testing
Physiotherapy & rehabilitation
.png)
Biotech & biopharma
Alternative therapy
Respiratory equipment
Telepathology diagnostics
Ultrasonic fixing technology
Meditation & well-being
Insurance
health
Laboratory testing
Medical manufacturing
Private hospital group
Ophthalmology solutions
Cancer treatment
Aesthetic medicine
Fetal medical devices
Telepathology diagnostics
Ultrasonic fixing technology
Meditation and
well-being
Health insurance
Laboratory testing
.png)
Medical manufacturing
Group
hospital group
Ophthalmology solutions
Cancer treatment
Aesthetic medicine
Fetal medical devices
Physiotherapy & rehabilitation
Biotech & biopharma
Therapy
alternative
Respiratory equipment
How we help Swiss healthcare companies grow
04
Make your products/services understandable and attractive
-
Messaging: transform your complex technical information into clear, powerful messages.
-
Technical & scientific content writing: reinforce your authority with articles and resources (developed by PhD students and marketing experts).
-
Expertise in the field: our team includes PhDs, MedTech coaches and ex-founders of healthcare startups, for truly targeted communication.
01
Attract and convert more customers
-
Growth strategy: supporting startups in lead generation and go-to-market.
-
Website optimization: fast, mobile-friendly sites and landing pages optimized to convert.
-
Google My Business & local SEO: strengthen your local visibility and boost your reviews.
-
LinkedIn & social media strategy: position your brand as a health/medical leader.
-
SEO & Paid ads: improve your Google indexing and increase requests.
03
Strengthen your brand image
-
Brand strategy & positioning: you differentiate yourself from the competition in your sector.
-
Medical videos: explanatory videos, patient testimonials, expert interviews.
-
Compliance & regulation: ensuring compliance with Swiss and international regulations.
02
Building trust and automating communication
-
Reputation management: monitor your reviews and develop testimonials.
-
Email & CRM automation: contact with your patients, partners and global network.
-
Patientcommitment tools: chatbots, appointment management, automated nurturing.
-
LinkedIn B2B targeting: develop your network of leads, healthcare professionals, investors, talent, and decision-makers.
Get your free marketing audit
Contact us at hello@lane-digital.ch