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Swiss marketing agency for the medicalhealthcare sector

Your digital presence is the first step towards building relationships with your customers, investors, patients, suppliers... That's why we put our expertise and network to work for your growth, helping you gain visibility, stand out from the crowd and build trust.

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Medical companies often struggle to :

🚫 Clearly explain their offer and expertise

🚫 Stand out in a highly competitive market

🚫 Build trust and credibility

🚫 Improve their online visibility and reputation

🚫 Attract new patients, partners and/or customers

Don't remain invisible

The medical and healthcare sector in Switzerland is evolving rapidly. Yet many Swiss companies are struggling with marketing strategy, online visibility, customer/patient acquisition and retention.

Why choose LANE Digital as your growth partner?

We don't just do marketing: we understand the reality of the medical sector because we've been immersed in it for years. Our expertise stems from our experience working alongside clinics, medtech & biotech startups, developing in complex markets marked by strict regulations, demanding patient expectations and rapid digital transformation. We understand your challenges and know how to convert them into measurable growth.

Expertise LANE Digital

🖥️ Experience in digital transformation at the Swiss Medical Network

💡 Founders of healthcare startups

🌍 Helped 50+ medical clients grow through digital strategies

🇨🇭 In-depth knowledge of the Swiss healthcare system

📈 Coaching MedTech founders on growth & lead generation

🌱 Passion for women's health, hormonal balance and preventive health

🔒 Confidentiality guaranteed by a confidentiality agreement (NDA)

OUR APPROACH

We design tailor-made strategies that generate concrete results

1

Local and global expertise

We understand Swiss medical regulations and global trends.

2

Data-driven strategies

We use analysis and tracking tools to improve results.

3

Tailor-made solutions

Not generic marketing, but strategies tailored to your niche.

4

Total transparency

Clear reporting and measurable ROI for all marketing efforts.

5

Knowledge transfer

From strategy to execution, we implement, optimize and train your team.

6

Proven experience

We work with leading Swiss startups, SMEs and medical companies

7

Partnerships

We collaborate with experts in the field, and connect our customers.

Our key sectors

    • General and specialist medical centers, private hospitals and multi-specialty clinics.

    • Startups in biotech, medtech, pharma R&D and clinical trials.

    • General practitioners, dermatologists, pediatricians, dentists and ophthalmologists.

    • Nutrition, fitness, physiotherapy, alternative and holistic medicine.

    • Aesthetic surgery, dermatology, aesthetic clinics and regenerative medicine.

    • Digital healthcare platforms, AI diagnostics and connected medical devices.

    • Psychologists, psychiatrists, therapy centers and rehabilitation clinics.

    • Nursing homes, retirement homes and homecare providers.

    • Prevention, occupational health, well-being in the workplace and government initiatives.

    • Services for international patients, wellness retreats and specialized treatments abroad.

Microscopic View

Trusted partner of Swiss medical and healthcare companies

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Groupe of private clinics

Customer logos (5).png

Solutions

ophthalmic

Customer logos (25).png

Treatment of

cancer

Customer logos (7).png

Medicine

aesthetics

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Fetal medical devices

Customer logos (9).png

Physiotherapy & rehabilitation

Customer logos (11).png

Biotech &

biopharma

Customer logos (12).png

Therapy

alternative

Customer logos (13).png

Respiratory equipment

Customer logos (14).png

Telepathology diagnostics

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Ultrasonic fixing technology

Customer logos (28).png

Meditation and

well-being

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Insurance

health

Customer logos (23).png

Laboratory testing

Customer logos (9).png

Physiotherapy & rehabilitation

Customer logos (11).png

Biotech & biopharma

Customer logos (12).png

Alternative therapy

Customer logos (13).png

Respiratory equipment

Customer logos (14).png

Telepathology diagnostics

46.png

Ultrasonic fixing technology

Customer logos (28).png

Meditation & well-being

64.png

Insurance

health

Customer logos (23).png

Laboratory testing

40.png

Medical manufacturing

43.png

Private hospital group

Customer logos (5).png

Ophthalmology solutions

Customer logos (25).png

Cancer treatment

Customer logos (7).png

Aesthetic medicine

60.png

Fetal medical devices

Customer logos (14).png

Telepathology diagnostics

46.png

Ultrasonic fixing technology

Customer logos (28).png

Meditation and
well-being

64.png

Health insurance

Customer logos (23).png

Laboratory testing

Customer logos (27).png

Medical manufacturing

43.png

Group
hospital group

Customer logos (5).png

Ophthalmology solutions

Customer logos (25).png

Cancer treatment

Customer logos (7).png

Aesthetic medicine

60.png

Fetal medical devices

Customer logos (9).png

Physiotherapy & rehabilitation

Customer logos (11).png

Biotech & biopharma

Customer logos (12).png

Therapy

alternative

Customer logos (13).png

Respiratory equipment

Are you a medical, wellness or healthcare clinic, practice or company?

We'd be delighted to advise and support you!

How we help Swiss healthcare companies grow

04

Make your products/services understandable and attractive

  • Messaging: transform your complex technical information into clear, powerful messages.

  • Technical & scientific content writing: reinforce your authority with articles and resources (developed by PhD students and marketing experts).

  • Expertise in the field: our team includes PhDs, MedTech coaches and ex-founders of healthcare startups, for truly targeted communication.

01

Attract and convert more customers

  • Growth strategy: supporting startups in lead generation and go-to-market.

  • Website optimization: fast, mobile-friendly sites and landing pages optimized to convert.

  • Google My Business & local SEO: strengthen your local visibility and boost your reviews.

  • LinkedIn & social media strategy: position your brand as a health/medical leader.

  • SEO & Paid ads: improve your Google indexing and increase requests.

03

Strengthen your brand image

  • Brand strategy & positioning: you differentiate yourself from the competition in your sector.

  • Medical videos: explanatory videos, patient testimonials, expert interviews.

  • Compliance & regulation: ensuring compliance with Swiss and international regulations.

02

Building trust and automating communication

  • Reputation management: monitor your reviews and develop testimonials.

  • Email & CRM automation: contact with your patients, partners and global network.

  • Patientcommitment tools: chatbots, appointment management, automated nurturing.

  • LinkedIn B2B targeting: develop your network of leads, healthcare professionals, investors, talent, and decision-makers.

Get your free marketing audit 

Contact us at hello@lane-digital.ch

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