Industry
Health, medical & wellness
Audience
B2C
Country
Switzerland
Services
Strategy, Branding, Website, SEO, Social Media, Paid, Emailing, CRM
Challenges
Complete rebranding for better differentiation and international expansion while maintaining Swiss quality.
Solutions
Rebranding strategy and complete management of digital projects to ensure brand consistency and increased visibility.
Results
Brand image transformation and increased visibility and customer engagement across all channels.
ALTA, a 360° project
From CRM to a Global Brand: The Journey of ALTA Aesthetics
In 2022, Summit Aesthetics was looking for a solution to improve its customer relationship management and came across a blog post by LANE. Impressed by our expertise, they chose to entrust us with the implementation of their CRM. This initial project was the starting point for a fruitful collaboration.
Following this first success, we expanded our collaboration to other critical projects:
- Digital audit: mapping of existing processes via Miro.
- Management and coordination: complete management of the clinic's digital projects, ensuring efficient and structured management.
- Monthly Hours Pack: Complete offering for ongoing marketing and sales management.
In 2024, Summit decided to reinvent itself by becoming ALTA Aesthetics , requiring a complete rebranding. This change included:
- Rebranding: creation of a new logo and visual identity.
- Video and photo shoot: highlighting their story and expertise through engaging visuals.
- Website redesign: transition from Summit to ALTA, with a modern and functional website.
- Social media redesign: Instagram, Facebook, LinkedIn and YouTube profiles updated to reflect the new identity.
- Google My Business update: optimization to improve local visibility and attract new customers.
- Newsletters: targeted campaigns via WIX, using a segmented database for effective communication.
- Blog articles: creating content to strengthen local SEO and attract a relevant audience.
And finally, we are developing an expansion strategy for 2025, including a communication and organizational plan for the new ALTA clinics that will open in Zurich and Warsaw.
The challenges were numerous, including ensuring a smooth transition to the new brand, maintaining a Swiss-quality image while expanding internationally, and coordinating marketing efforts across multiple agencies.
To meet these challenges, we have implemented specific solutions:
- CRM: optimization of customer data management.
- Visual identity: creation of a strong and coherent brand.
- Content strategy and SEO: increasing online visibility.
- Communication plan: detailed strategy for international expansions.
The results were conclusive, with a successful brand transformation, increased online visibility and customer engagement, as well as effective preparation for international expansion.
This collaboration demonstrates our ability to manage complex digital projects and provide comprehensive solutions tailored to each client's specific needs. Through our partnership, ALTA Aesthetics is poised to reach new heights.