Industry
Finance & insurance
Audience
B2B
Country
Switzerland
Services
Strategy, Branding
Challenges
ASB Partners needed to create a modern and cohesive visual identity, aligned with its expertise in the finance and hospitality sectors, while distinguishing itself from its competitors in a niche market.
Solutions
LANE conducted a strategic workshop to define the brand positioning, then designed a complete visual identity, including the logo, color palette and typography, to convey ASB Partners' values of reliability and accessibility.
Results
With clear positioning and consistent visual elements, ASB Partners is now ready to strengthen its market presence and attract new clients.
Building a distinctive brand identity
Merging modernity and professionalism for lasting impact
For ASB Partners, the creation of a new visual identity began with a strategic workshop detailing the company's objectives, unique value proposition, and target personas. This process resulted in a modern, clean, and timeless logo, while maintaining a strong connection to brand values such as reliability and accessibility.
The logo, a stylized letter "A" with rounded curves, has become an easily identifiable symbol, adaptable to various media, such as business cards, contracts, and reports. The color palette, combining dark blue, beige, and sand, evokes trust, warmth, and elegance—essential qualities in the financial and hospitality sectors.
The chosen typography, Syne for the titles and Open Sauce One for the text, was selected for its visual impact and readability, ensuring clear and effective communication, while conveying a modern and professional image.
With this redesign, ASB Partners has strengthened its market presence with consistent visual materials that support its prospecting efforts and contribute to its growth.