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Industry

Finance

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Audience

B2B

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Country

Switzerland

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Services

Strategy, Branding

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Challenges

ASB Partners needed to create a modern and coherent visual identity, aligned with its expertise in the financial and hospitality sectors, while distinguishing itself from its competitors in a niche market.

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Solutions

LANE conducted a strategic workshop to define the brand's positioning, then designed a complete visual identity, including logo, color palette and typography, to convey ASB Partners' values of reliability and accessibility.

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Results

With a clear positioning and consistent visual elements, ASB Partners is now ready to strengthen its market presence and attract new customers.

Building a distinctive brand identity

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Merging modernity and professionalism for lasting impact

For ASB Partners, the creation of a new visual identity began with a strategic workshop detailing the company's objectives, unique value proposition and target personas. This process resulted in a modern, clean and timeless logo, while retaining a strong link with the brand's values, such as reliability and accessibility.


The logo, a stylized letter "A" with rounded curves, has become an easily identifiable symbol that can be adapted to a variety of media, including business cards, contracts and reports. The color palette, a blend of dark blue, beige and sand, evokes confidence, warmth and elegance - essential qualities in the financial and hospitality sectors.


The typography chosen, Syne for headlines and Open Sauce One for text, was selected for its visual impact and legibility, guaranteeing clear, effective communication while conveying a modern, professional image.


Thanks to this redesign, ASB Partners has strengthened its market presence with coherent visual aids that support its prospecting efforts and contribute to its growth.

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