Industry
Finance & insurance
Audience
B2B
Country
Switzerland, Germany
Services
Website, Training
Challenges
Backbone Ventures sought to modernize its website to reflect its innovative values while improving user experience and SEO, while ensuring optimal compatibility across all devices.
Solutions
LANE redesigned the site with a modern and interactive design, optimized the user experience, integrated automated features, and implemented advanced SEO strategies to improve the site's visibility and performance.
Results
The redesign led to an increase in time spent on site, an increase in qualified traffic, a reduction in bounce rate, and an improved user experience across all devices.
Modernity, interactivity and optimized performance
New positioning, new website
LANE led a complete website redesign for Backbone Ventures , a key venture capital firm based in Zurich and Frankfurt, to meet its modernization and performance ambitions. By incorporating captivating scroll animations and a powerful visual hierarchy, we created an immersive and engaging user experience. The modern design, coupled with optimized navigation and automated features, improved site flow and workflow management.
We also implemented advanced SEO strategies to increase online visibility and attract qualified traffic. Fully adapting the site for all devices ensured optimal accessibility and a seamless user experience. The results showed a significant improvement in engagement, an increase in traffic, and a reduction in bounce rate, solidifying Backbone Ventures' online presence as a leader in the venture capital field.
This project not only modernized Backbone Ventures' image, but also strengthened its operational efficiency and digital impact.