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Industry

Industry & manufacturing

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Audience

B2B

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Country

Switzerland

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Services

Branding, Design

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Challenges

CTA Association needed to modernize its image while maintaining a professional appearance to better stand out in a competitive sector.

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Solutions

LANE designed a modern visual identity and bold color palette, incorporating innovative design elements while maintaining a touch of professional seriousness.

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Results

The branding strategy increased CTA Association's community engagement and sense of belonging by 40%.

Create a brand storytelling

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Reinventing the brand for maximum impact

For CTA Association, an organization recognized for its professional network and its impact in the commodities trading sector, the challenge was to reconcile modernity and professionalism.


 The project began with a complete overhaul of CTA's visual identity. Following a comprehensive workshop with the association's management, LANE proposed a dynamic color palette combining a dark navy blue for the corporate look, with a vibrant yellow and cherry red to infuse a touch of modernity and dynamism. The design was refined, with clean lines and visual elements that reflect both the sophistication and energy of the association. We also wanted to honor the flag of Geneva, the heart of the association.


 Thanks to this integrated approach, CTA Association has seen a significant increase in community engagement. The project has not only modernized the association's image but also strengthened its position as a key player in the commodities trading sector.


 We want to provide CTA Association with the tools needed to succeed in the industry.

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