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Industry
Health, medical & wellness
Audience
B2B
Country
Switzerland, France, USA
Services
Website
Challenges
DIXI Medical, a recognized player in neurosurgery devices, wanted to centralize its two existing sites into a single, more modern platform. The goal: to improve its international brand image, simplify navigation for healthcare professionals, and integrate geotargeting logic for certain products specific to the American market.
Solutions
Creation of a custom design reflecting the company's technological and medical expertise
Development of a responsive and multilingual Webflow site, structured for international B2B use
Implementation of a geo-targeting system allowing different product pages to be displayed depending on the location
On-page and technical SEO optimization to increase visibility in target markets
Support in collecting, organizing and migrating content from existing sites
Results
DIXI Medical now benefits from a single, clear, and professional platform designed to support its commercial relaunch in the United States. The site showcases its products and expertise in a cohesive manner, while offering a seamless and targeted experience based on market.
A modernized, structured digital presence for healthcare professionals
A multilingual, high-performance site ready to support international growth
The redesign of the DIXI Medical website is part of a comprehensive modernization effort, consistent with its leading position in the field of neurosurgery. The goal was to centralize two existing sites into a single, clear, and professional platform capable of meeting the expectations of an international medical audience.
The website, with its simple, technological design, offers intuitive navigation designed for clinicians and distributors. Each section has been structured to facilitate access to product information, clinical resources, and technical support. A geotargeting system has also been implemented to present the right products based on the user's location.
Thanks to this digital design work, DIXI Medical now has a high-performance, scalable website that meets medical industry standards and the requirements of its target markets. The platform effectively supports the relaunch of its activities in the United States while promoting its expertise internationally.