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Industry

Education

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Audience

B2B

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Country

Switzerland

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Services

Strategy, Training, Workshop

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Challenges

Helping new projects and startups with limited budgets master the basics of digital marketing to accelerate their growth.

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Solutions

Organization of workshops at EPFL to train startups from each cohort in the techniques and latest innovations in digital marketing.

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Results

Significant increase in participants' digital marketing skills and improvement of their online visibility thanks to an effective action plan adapted to their budget.

Marketing for startups

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How to optimize your marketing budget?

We've been collaborating with EPFL since 2022 to support startups in the Blaze accelerator. Every semester, we travel to EPFL (La Station) to organize workshops designed to equip entrepreneurs with essential digital marketing skills.


Our workshops, titled "The Essentials of Digital Marketing for Startups in 2024," cover a program structured into several sections:

  1. Presentation of the workshop's objectives and the importance of digital marketing for startups.

  2. Interaction with startups to identify their projects, specific needs and challenges they face.

  3. Overview of digital marketing strategies and tools, including the Digital Marketing Canvas, a model developed by LANE Digital.

  4. Sharing practical experiences and tips to optimize marketing budgets and efforts.

  5. Presentation of the main new digital tools and their use.

  6. Introduction to the latest trends in artificial intelligence applied to marketing.

  7. Practical exercises personalized for each startup to apply the concepts learned.

  8. Summary and answers to questions.

This collaboration provides Blaze startups with practical, hands-on training tailored to their specific needs. Through our sessions, startups not only gain digital marketing skills but also a better understanding of current tools and trends, enabling them to strengthen their online presence and reach their target audience more effectively.


By working hand in hand with EPFL, LANE actively contributes to the growth of young innovative companies in Switzerland, offering them the keys to success in an increasingly digitalized world.

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