Industry
Retail, e-commerce & consumer goods
Audience
B2B
Country
France
Services
Branding
Challenges
Herbora wanted to modernize the world of natural wellness, moving away from overly medical or "traditional organic" codes, to create a more contemporary, accessible and engaging image for a French concept store.
Solutions
Creation of a modern, natural and educational visual identity, designed to make the world of wellness more accessible and engaging.
Results
Herbora now benefits from a warm and recognizable visual identity, aligned with its positioning as a modern, natural brand. All materials create a consistent experience and facilitate understanding of the product offering.
An organic and accessible visual identity to democratize natural well-being
A graphic universe designed to combine pedagogy, naturalness and modernity
Herbora's ambition was to make natural wellness more understandable, accessible, and contemporary. The goal was to create an identity that would reassure people while simplifying the understanding of a world often perceived as complex or elitist.
The visual identity is based on rounded shapes and soft lines, inspired by nature, which convey a sense of closeness and simplicity. The logo, with its organic curves, embodies this accessible and human approach to well-being. The color palette, dominated by deep greens and natural hues, anchors the brand in a botanical world while maintaining a modern and elegant feel. A system of illustrations and icons has been created to enhance readability and facilitate understanding of the products and their benefits. This visual approach makes the experience more intuitive, almost educational, both in stores and across all communication materials.
The print materials were designed as a direct extension of this universe. Each element contributes to creating a coherent, identifiable and engaging experience, reinforcing the brand's presence in its environment.
Today, Herbora has a clear, vibrant and accessible identity, capable of appealing to a wide audience while asserting a modern and reassuring vision of natural well-being.