Industry
Construction & real estate
Audience
B2B
Country
Germany
Services
Branding
Challenges
Hermann Peter, a historic company, wanted to modernize one of its brands while preserving its heritage and credibility. The dated logo no longer reflected its ambitions or future positioning.
Solutions
Logo redesign with a clean and contemporary design
Updated typography and colors for better readability
Available in print and digital formats
Aligning identity with current standards and digital uses
Results
Modernized logo that combines heritage and modernity, reinforces brand consistency and supports its communication with a clear, professional and lasting image.
A modernized identity to embody the company's strength and history
A redesigned logo to support the company's evolution and assert its contemporary image.
Hermann Peter is a historic company, renowned for its expertise and commitment. To stay in step with the times and reflect its ambitions, the brand wanted to modernize its logo without breaking with its heritage.
The redesign struck a balance between tradition and modernity: a more elegant, readable, and digitally responsive design, while retaining the company's distinctive personality and strength. Every element, from the fonts to the colors, was designed to express this duality between heritage and dynamism.
Today, this modernized visual identity reinforces the brand's consistency and serves as a pillar of its communication, allowing Hermann Peter to present itself with clarity and confidence to its customers, partners and employees.