Industry
Retail, e-commerce & consumer goods
Audience
B2C
Country
Switzerland
Services
Strategy, Branding, Website, Marketing
Challenges
Increase awareness of the new technology and generate sales for the product in a competitive market.
Solutions
Brand creation from A to Z: strategy, branding, e-commerce website, promotion and execution of the different pillars of digital marketing.
Results
Significant increase in visibility in Switzerland and on the European market, as well as online sales.
A sustainable future
From brand creation to marketing execution
Hyco is an innovative brand offering shower technology to households, enabling undeniable water savings.
Having created the brand and developed the e-commerce website, we are now working with to develop and execute a comprehensive marketing strategy aimed at increasing brand awareness and driving sales of its eco-friendly shower head.
Hyco struggled to stand out in a saturated market and effectively reach its target audience. The primary goal was to increase brand visibility and generate sales, both online and in-store, particularly at Do it + Garden Migros MParc La Praille in Geneva.
LANE designed a tailor-made digital marketing strategy using the Digital Marketing Canvas tools. This included:
- Content Strategy: Creation and optimization of content, particularly on the SEO side to improve search engine rankings and attract qualified organic traffic to the Hyco site.
- Paid Advertising (PPC): Launching targeted PPC campaigns to attract qualified leads and increase conversions.
- Influencer Marketing: Collaboration with eco-friendly influencers to promote the benefits of the Hyco shower head to their engaged audience.
- Social Media Management: Creation and management of social media campaigns to strengthen Hyco's online presence and engage the community.
- Performance Analysis: Monitoring and analyzing e-commerce data to refine strategies and maximize results.
Thanks to the strategy implemented by LANE, the brand's visibility has seen a significant improvement, which has allowed Hyco to position itself as a source of inspiration in the field of ecological solutions for the home.
The collaboration between LANE and Hyco perfectly illustrates how a well-orchestrated digital marketing strategy can transform a brand's visibility and performance. By combining optimized content, effective advertising campaigns, and strategic partnerships, Hyco has reinforced its mission to promote sustainable and cost-effective solutions for all.