Industry
Medical
Audience
B2C
Country
Switzerland
Services
Strategy, Marketing, Website, Branding
Challenges
ImmunoCare is a medical platform specializing in second opinions in oncology. Despite the expertise of its network, the brand lacked online visibility and differentiating content, hindering the acquisition of international patients, particularly in the United States.
Solutions
Strategic redesign of the site: clear UX, storytelling, optimized SEO.
New content: service pages, testimonials, team, process.
Tone: empathetic and professional, reassuring visuals.
Content launch: LinkedIn/Instagram calendar, SEO articles (treatments, data, stories).
Results
The website was redesigned with fluid navigation and clear messages. The first articles generated an increase in organic traffic thanks to precise targeting of oncology keywords. A strategic alignment was gradually established between visibility objectives and the requirements of the medical sector.
Giving patients the power of choice
Visibility, credibility and conversion for a healthcare player
ImmunoCare was born out of a need: to offer patients facing serious pathologies such as cancer or autoimmune diseases simplified access to high-level medical expertise. To realize this vision, LANE Digital completely redesigned the brand's website and launched a coherent, readable and engaging content strategy.
Every page, every publication, every word has been designed to convey what ImmunoCare really stands for: human support, reliable information, and connections with the best international specialists.