Industry
B2B professional services
Audience
B2B
Country
France
Services
Strategy, Branding, Website
Challenges
JL GROUPE needed a unified website to present its three distinct brands under a single entity, while maintaining the identity and autonomy of each brand.
Solutions
LANE developed a website design that harmoniously combines the color palettes of each brand, creating a unified visual identity that respects the individuality of each entity while presenting a strong and integrated group image.
Results
This new site not only strengthened the visual unity between the brands, but also increased the overall recognition of JL GROUPE, leading to a better understanding of the group.
Support for entrepreneurs
Marketing development for a holding company
We collaborated with JL Groupe on a complete redesign of their branding and website. We also provided digital strategy consultations to align their communications with their objectives and target audiences, including freelancers, entrepreneurs, managers, and sales representatives.
Challenge
JL Groupe wanted to modernize its branding to better reflect its market position and effectively reach its key customer segments: freelancers, entrepreneurs, managers, and sales agents. Their previous visual identity and website were failing to capture the attention of these target audiences and clearly convey their value proposition. The challenge was to create a cohesive brand image and a high-performing website that would not only attract these customer segments but also convert more easily.
Solution
To meet this challenge, we have undertaken the following actions:
Branding Redesign: We developed a new visual identity for JL Groupe, including the creation of brand guidelines to ensure consistency across all media. This new visual identity was designed to speak directly to freelancers, entrepreneurs, managers, and sales agents, reflecting JL Groupe's position as a reliable and innovative partner.
Website Design: We completely redesigned the JL Groupe website to align with the new brand image. We focused on an optimized user experience, with intuitive navigation and attractive visuals, while ensuring compatibility with all devices.
Digital Strategy Consulting: We worked closely with the JL Groupe team to define a digital strategy aligned with their objectives. This included identifying target audiences, developing key messages, and implementing tactics to attract and convert these audiences.
Impact
Thanks to our collaboration, JL Groupe now has a modern and professional brand image that resonates with its key audiences. The new website, with its optimized design and consistent visuals, more easily attracts and converts freelancers, entrepreneurs, managers, and sales agents. This transformation has significantly improved JL Groupe's market perception and strengthened their position as a trusted and innovative partner in their field.