Industry
B2B professional services
Audience
B2B
Country
France
Services
Strategy, Branding, Website, SEO, Paid, Emailing, Sales
Challenges
Modernize and clarify JL Portage's brand image to better reflect their services and effectively attract IT professionals, consultants, real estate agents and healthcare professionals.
Solutions
Development of a new visual identity, complete redesign of the website and definition of a sales strategy aligned with the objectives of JL Portage.
Results
JL Portage now benefits from a modern brand image and an optimized website that effectively attracts and converts its main targets, thus strengthening its position in the market.
Entrepreneurial support 2.0
Action plan optimized for monthly conversions
LANE Digital had the opportunity to collaborate with JL Portage , a company offering optimized entrepreneurial portage solutions, for the complete redesign of their brand image and website, as well as for digital strategy consultations. JL Portage helps IT professionals, consultants, real estate agents and healthcare professionals avoid the costs and complexities of traditional legal statuses.
The main challenge was to modernize and clarify JL Portage's branding to better reflect their services and effectively attract their key customer segments. Their previous visual identity and website failed to clearly communicate their unique value proposition.
To meet this challenge, we implemented several actions. First, we developed a new visual identity for JL Portage, including the creation of brand guidelines to ensure consistency across all media. This new visual identity was designed to speak directly to IT professionals, consultants, real estate agents, and healthcare professionals, highlighting the simplicity and effectiveness of the optimized entrepreneurial portage solutions offered by JL Portage.
Next, we completely redesigned the JL Portage website to align with the new brand image. The new site offers an optimized user experience with intuitive navigation and attractive visuals, while ensuring compatibility with all devices.
We also worked closely with the JL Portage team to define a digital strategy aligned with their objectives. This included identifying target audiences, developing key messages, and implementing tactics to attract and convert these audiences. In parallel, we used prospecting tools to run automated prospecting campaigns on LinkedIn, effectively targeting independent real estate agents and other professionals.
Thanks to this collaboration, JL Portage now has a modern and professional brand image that resonates with its primary audience. The new website, with its optimized design and consistent visuals, more easily attracts and converts IT professionals, consultants, real estate agents, and healthcare professionals. This transformation has significantly improved JL Portage's market perception and strengthened their position as a trusted and innovative partner in the field of optimized business portage.