Industry
B2B professional services
Audience
B2B
Country
France
Services
Strategy, Branding, Website, SEO, Emailing, Sales
Challenges
JLC Expert wanted to modernize its branding and website to better reflect its expertise and effectively attract real estate agents and business owners.
Solutions
LANE developed a new visual identity, redesigned the website, and implemented a digital strategy to align JLC Expert's communication with its objectives and target audience.
Results
JLC Expert now benefits from a modern brand image and an optimized website, effectively attracting and converting real estate agents and business owners.
B2B Marketing & Sales
Approach managers and sales agents
LANE Digital had the opportunity to work with JLC Expert on a complete redesign of their branding and website. In addition to this visual transformation, we also provided digital strategy consultations to align their communications with their objectives and target audience.
Challenge
JLC Expert wanted to modernize its branding to better reflect its market position and effectively reach its primary target audience: real estate agents and business owners. Their previous visual identity and website were failing to convey their expertise and attract the desired audience. The challenge was to create a cohesive brand image and a high-performing website that would not only attract these customer segments but also convert more easily.
Solution
To meet this challenge, we have undertaken the following actions:
- Branding Redesign: We developed a new visual identity for JLC Expert, including the creation of brand guidelines to ensure consistency across all media. This new visual identity was designed to speak directly to real estate agents and business owners, reflecting JLC Expert's position as a leader in its market.
- Website Design: We completely redesigned the JLC Expert website to match the new brand image. We focused on an optimized user experience, with intuitive navigation and attractive visuals, while ensuring compatibility with all devices.
- Digital Strategy Consulting: We worked closely with the JLC Expert team to define a digital strategy aligned with their objectives. This included identifying target audiences, developing key messages, and implementing tactics to attract and convert these audiences.
Impact
Thanks to our collaboration, JLC Expert now has a modern and professional brand image that resonates with its key audiences. The new website, with its optimized design and consistent visuals, more easily attracts and converts real estate agents and business owners. This transformation has significantly improved JLC Expert's market perception and strengthened their position as a trusted expert in their field.