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Industry

Retail, e-commerce & consumer goods

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Audience

B2C

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Country

Switzerland

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Services

Branding, Social Media, Website

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Challenges

Koreo Labs, a new Swiss distributor of K-beauty, wanted to build a strong and consistent brand to support the launch of its physical store and e-commerce platform.

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Solutions

  • Creation of a complete visual identity

  • Development of mood boards and brand guidelines

  • Design and development of a Shopify e-commerce website

  • Defining a content strategy and visuals for social media

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Results

Koreo Labs now boasts a complete, coherent, and instantly recognizable brand universe. This consistency provides Koreo Labs with a solid foundation to develop its brand awareness and gradually establish itself as a leading K-beauty brand in Switzerland.

Shaping the universe of a new K-beauty benchmark

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A digital identity and ecosystem designed for Koreo Labs

Koreo Labs is a new Swiss cosmetics distributor specializing in Korean cosmetics. The project's objective was to build a brand capable of conveying the quality, trust, and expertise associated with its selection, while appealing to a Swiss clientele seeking effective and carefully chosen skincare.


We developed a clean, modern, and timeless visual identity, built around a minimalist logo, a neutral color palette, and an elegant graphic style. This identity was then applied across the entire brand experience.


 We designed and developed Koreo Labs' Shopify e-commerce website, with a strong focus on user experience, product presentation, and managing a large catalog. Simultaneously, we supported the brand's social media launch, defining a content strategy and a coherent editorial calendar that blended educational, inspirational, and product content.


From branding to the website and social media, the objective was to build a coherent ecosystem around Koreo Labs, capable of sustainably supporting the brand's development in Switzerland.

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