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Industry

Media & marketing

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Audience

B2C

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Country

Switzerland

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Services

Collaboration & Productivity, Project Management Software

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Challenges

The company lacked a project management system and experienced inefficiencies in the strategic and operational alignment of its marketing efforts.

The company had no recruitment system and wasted considerable time performing manual, administrative, redundant and low-value-added tasks.

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Solutions

We audited their operational marketing processes. We provided an in-house Marketing Project Manager and implemented ClickUp project management software for the marketing department to align strategy and operations and increase productivity.

We have diversified the use of ClickUp for recruitment management, automation of communications and centralization of applications.

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Results

Improved efficiency and alignment, rapid adoption of ClickUp, streamlined marketing processes.

Huge time savings thanks to automation, simplified and centralized recruitment process.

Aligned marketing, increased efficiency

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Optimizing Marketing Project Management with ClickUp

For Le Temps , we implemented ClickUp to improve marketing and HR departments, specifically addressing the challenges of collaboration, recruitment, and process management.


Optimization of the Marketing Department

  1. Complete Audit : In-depth analysis of processes to identify weak points.

  2. Personalized Strategy : Developing a strategy to improve collaboration and recruitment.

  3. Placement of an Expert : A LANE marketing expert was placed as Project Manager for smooth implementation.

  4. PMS Implementation : Implementation of a marketing-oriented project management system, with suitable tools for effective campaign management.

Results :

  • Efficiency : Improved management of marketing projects.

  • Alignment : Consistency with strategic objectives.

  • Productivity : Increased productivity through better organization.

  • Collaboration : Strengthening collaboration within the team.

  • Communication : Improving the flow of information exchange.

Human Resources Optimization

  1. Implementation of an HR PMS : Project management system specific to HR needs.

  2. Centralized Database : Centralized management of candidates.

  3. Communications Automation : Automated emails at every stage of recruitment.

Results :

  • Pipeline Automation : Optimizing Recruitment Processes.

  • Time Saving : Significant reduction in recruitment management time.

  • Standardized Processes : Standardization of recruitment processes.

With these improvements, Le Temps has increased efficiency and collaboration in marketing while optimizing human resource management, creating a more efficient work environment.

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