Industry
Hospitality, food service, recreation
Audience
B2C
Country
Switzerland
Services
Event, Application Development
Challenges
Organizing seminars presents challenges related to participant engagement, language barriers, and coordinating teams from different properties in Switzerland, France, and England.
Solutions
We developed an interactive mobile app, including registration, detailed programming, contests, surveys, notifications and much more, while ensuring logistical coordination and communication of the event in several languages.
Results
This innovative approach improved participant engagement, facilitated multilingual communication and strengthened coordination between international teams, resulting in increased satisfaction and extremely positive feedback on the event.
Hotel Event & Digital Innovation
How to strengthen cohesion and collaboration within the Michel Reybier Hospitality group
LANE is the official event partner of the Michel Reybier Hospitality Group, for all their annual seminars at the Victoria-Jungfrau Grand Hotel & Spa in Interlaken, bringing together elite members of various properties for an in-depth exploration of the group's vision, values, and future. This three-day event is a unique opportunity for knowledge sharing, bonding, and collective pursuit of the group's goals.
As the agency responsible for coordinating and organizing this annual conference, LANE Digital played a key role in ensuring the event ran smoothly. We developed a custom app, available in multiple languages, to facilitate travel planning, registration management, scheduling, gamification, and instant communication, ensuring an optimal user experience. Additionally, AI solutions for real-time translation were implemented, allowing attendees to follow sessions in their native language through headsets.
Additionally, we designed and coordinated presentations and panels focused on digital trends, including educational workshops and professional moderation, providing substantial educational value and captivating attendees' attention. Our presentations not only enriched the event's content but also maximized guest engagement through interactive and innovative approaches.
The app streamlined logistics and reduced stress for organizers, allowing them to focus on what matters most: delivering an exceptional experience to their guests. Participant feedback was overwhelmingly positive, highlighting the quality of the presentations and the seamless organization.
This collaboration has helped strengthen Michel Reybier Hospitality's image as an innovative leader in the hospitality industry, always at the forefront of new technologies to improve the customer experience.
In 2024, we look forward to continuing to support Michel Reybier Hospitality in its innovative initiatives and exceptional events.