Industry
Hospitality, food service, recreation
Audience
B2C
Country
Tanzania
Services
Logo, Website, Training
Challenges
Mikoko Beach & Cottages was struggling to acquire new customers and reflect the unique accommodation experience in Tanzania.
Solutions
We designed a cohesive logo and visual identity, redesigned the website to align with branding, and provided WIX training to enable the team to make minor changes.
Results
Mikoko Beach & Cottages established a strong identity, improved online booking, secured new guests, and boosted its Google review score.
From Switzerland to Tanzania
Marketing intervention on African soil
Service 1: Brand image
Service 2: Redesign of WIX website in line with established brand image
Service 3: WIX training for autonomous minor changes
Given the unique and distinctive nature of Mikoko Beach & CottagesLANE emphasized the creativity and adaptability of its team throughout the project. We worked closely with the client to understand their vision and translate it effectively into the branding elements, website design and overall digital presence. Our team approached the project with a keen understanding of the uniqueness of the accommodation experience, ensuring that the website and branding reflected the serene and welcoming atmosphere offered by Mikoko Beach & Cottages.
Overall, LANE's services have enabled Mikoko Beach & Cottages to establish a strong brand presence, improve their online visibility, enhance the user experience, comply with legal requirements and effectively present the unique aspects of their accommodation experience.
Challenge
Service 1: Brand image
LANE worked with Mikoko Beach & Cottages to develop a unique and memorable brand strategy.
Service 2: Redesign of WIX website in line with established brand image
LANE revamped the Mikoko Beach & Cottages website on the WIX platform, aligning it with the established brand image.
Service 3: WIX training for autonomous minor changes
LANE organized training sessions for the Mikoko Beach & Cottages team, enabling them to make minor modifications to their website on their own.
Solution
Service 1: Brand image
We designed a logo that represents the essence of their accommodation experience, incorporating elements of nature, relaxation and family friendliness. In addition, we developed a consistent color palette, selected appropriate fonts and established brand guidelines to ensure consistency across all marketing materials.
Service 2: Redesign of WIX website in line with established brand image
LANE revamped the Mikoko Beach & Cottages website on the WIX platform, aligning it with the established brand image. We redesigned the site's layout, integrating the brand's colors, fonts and visual elements. The redesigned website highlights Mikoko Beach & Cottages' unique features and offerings, offering visitors an engaging and immersive online experience. LANE provided technical and legal support for the implementation of the Mikoko Beach & Cottages website. We ensured that the site complied with legal requirements, including privacy policies, terms of service and cookie consent mechanisms.
Service 3: WIX training for autonomous minor changes
We provided guidance on using the WIX platform, navigating the website editor and updating content, images and other elements. This training gave the team greater control over their website, and enabled them to make timely updates to reflect changes in offers or promotions.
Impact
Service 1: Brand image
This branding effort has helped Mikoko Beach & Cottages establish a strong, recognizable identity in the hospitality industry, and thus set itself apart from the local competition.
Service 2: Redesign of WIX website in line with established brand image
The user-friendly design and navigation enhanced the booking process and showcased the beauty of the accommodation and its surroundings. Technical and legal facilities helped Mikoko Beach & Cottages establish a secure and compliant online presence.
Service 3: WIX training for autonomous minor changes
This training gave the team greater control over their website, and enabled them to make timely updates to reflect changes in offers or promotions.