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Industry
Culture
Audience
B2B
Country
Switzerland
Services
Branding
Challenges
MYMUSEUM, an innovative initiative aimed at transforming cities into open-air museums, needed a strong visual identity to position itself as a key cultural player. The challenge was to design a coherent, distinctive and inspiring brand universe, while remaining accessible to the general public.
Solutions
We carried out a complete strategic analysis, including a branding workshop, followed by the creation of three logo proposals, available in several formats and palettes. A structured brand guide was designed, including typography, colors, mockups and best practices to ensure visual consistency across all media.
Results
MYMUSEUM now benefits from a clear, immersive and professional visual identity, supporting its development in French-speaking Switzerland and laying the foundations for future expansion. The project has strengthened the platform's credibility with cultural and educational institutions.
A new gateway to living heritage
Creating an immersive, accessible visual identity for an innovative cultural platform
Thanks to customized support from LANE Digital, MYMUSEUM was able to translate its vision into a strong visual identity, combining elegance, pedagogy and accessibility. This strategic collaboration created a solid foundation for communicating with its various audiences, while promoting its commitment to slow tourism and local culture.