Industry
Health, medical & wellness
Audience
B2C, B2B
Country
Switzerland
Services
Strategy, Branding
Challenges
NeuroMynds needed a strong brand identity to launch its neurodiversity platform, reflecting values of inclusivity, simplicity, and empowerment.
Solutions
We defined the brand positioning through strategic work, then designed a logo and clear and modern visual guidelines.
Results
A coherent and engaging visual identity, ready to support the launch of the platform and unite a community on an international scale.
Create an inclusive and inspiring brand from the start
A tailor-made visual identity for a startup committed to neurodiversity
As part of the University of Lausanne's UCreate support program, LANE Digital had the pleasure of supporting NeuroMynds, a startup committed to the inclusion of neurodivergent people.
The project began with a strategic phase that analyzed the brand's values, vision, and positioning through an in-depth questionnaire. This work helped to identify a clear direction, at the crossroads of kindness, reliability, and innovation.
We then designed a complete visual identity, including a custom logo, a soft, soothing color palette, and legible, modern typography. Everything was presented in a structured brand book incorporating mockups and best practices for future communication materials.
This brand identity becomes a strong foundation for NeuroMynds, which aims to become the global reference platform for supporting neurodivergent people and their coaches.