Industry
Health & Wellness
Audience
B2C, B2B
Country
Switzerland
Services
Strategy, Branding
Challenges
NeuroMynds needed a strong brand identity to launch its platform dedicated to neurodiversity, reflecting values of inclusivity, simplicity and empowerment.
Solutions
We defined the brand's positioning through strategic work, then designed a logo and clear, modern visual guidelines.
Results
A coherent and engaging visual identity, ready to accompany the launch of the platform and unite a community on an international scale.
Creating an inclusive and inspiring brand right from the start
A tailor-made visual identity for a startup committed to neurodiversity
As part of the University of Lausanne's UCreate support program, LANE Digital had the pleasure of supporting NeuroMynds, a startup committed to the inclusion of neurodivergent people.
The project began with a strategic phase, analyzing the brand's values, vision and positioning through an in-depth questionnaire. This work enabled a clear direction to emerge, at the crossroads of benevolence, reliability and innovation.
We then designed a complete visual identity, including a bespoke logo, a palette of soft, soothing colors, and legible, modern typography. All of this was laid out in a structured brand book, including mockups and best practices for future communication media.
This brand identity becomes a strong foundation for NeuroMynds, which aims to become the world's benchmark platform for supporting neurodivergent people and their coaches.