Industry
Consumer goods
Audience
B2B
Country
Switzerland
Services
Branding
Challenges
The project lacked a clear, powerful identity to stand out in a competitive ecosystem. It needed a structured, professional brand to gain credibility, while retaining the essence of its scientific mission.
Solutions
We supported the team in a complete strategic overhaul of its visual identity. A unique logo was designed, accompanied by a detailed graphic charter. The whole was designed to project a professional, modern and memorable image.
Results
The project took on a new dimension thanks to a new, coherent and distinctive graphic identity. The branding work clarified the company's positioning and optimized its communication media.
A tailor-made identity for a high-impact scientific project
Revealing the potential of a scientific project through strategic branding
Paqympaq is a Swiss project at the crossroads of research and technological innovation. Led by scientific experts and supported by UCREATE, it needed a brand to match its ambitions. Thanks to LANE Digital's expertise, the project now has a professional logo, a complete graphic charter and clear, coherent, powerful communication. This repositioning marks a turning point in its ability to present itself and convince its key contacts.