Industry
Retail, e-commerce & consumer goods
Audience
B2B
Country
Switzerland
Services
Branding
Challenges
The project lacked a clear and compelling identity to stand out in a competitive ecosystem. It needed a structured and professional brand to gain credibility while retaining the essence of its scientific mission.
Solutions
We assisted the team in a complete strategic overhaul of its visual identity. A unique logo was designed, accompanied by a detailed graphic charter. The overall look was designed to project a professional, modern, and memorable image.
Results
The project took on a new dimension thanks to a new, coherent and distinctive graphic identity. This branding work helped clarify its positioning and optimize its communication media.
A tailor-made identity for an impactful scientific project
Revealing the potential of a scientific project through strategic branding
Paqympaq is a Swiss project at the intersection of research and technological innovation. Led by scientific experts and supported by UCREATE, it needed a brand that matched its ambitions. Thanks to LANE Digital's expertise, the project now has a professional logo, a comprehensive graphic charter, and clear, consistent, and impactful communication. This repositioning marks a turning point in its ability to present itself and convince its key stakeholders.