Industry
Health, medical & wellness
Audience
B2B
Country
Switzerland
Services
Website
Challenges
Path365 needed to create a strong brand identity and website from scratch to establish credibility in the pathology solutions industry.
Solutions
LANE Digital developed a comprehensive brand strategy for Path 365, created a professional WIX website reflecting their brand identity, and set up personalized professional email addresses for their new team.
Results
It now has a distinctive brand, an informative and attractive website that effectively communicates its services, thus improving its credibility and communication with customers and stakeholders.
Cancer diagnosis
LANE supports medical projects
Challenge
Service 1: Branding
LANE collaborated with Path365 to develop a comprehensive brand strategy.
Service 2: Creation of a WIX website following the established brand strategy
To enhance Path365's online presence and provide a platform to showcase their solutions and services, LANE designed and developed a professional website using the WIX platform.
Service 3: Creation of professional email addresses
As part of our services for Path365, LANE facilitated the creation of professional email addresses for their team.
Solution
Service 1: Branding
We worked closely with the client to understand their vision and values, then created a unique and cohesive brand identity that resonated with their target audience. This included designing an attractive logo, selecting appropriate colors, fonts, and imagery, and establishing brand guidelines.
Service 2: Creation of a WIX website following the established brand strategy
The website was designed to reflect the established brand image, incorporating the logo, colors, fonts, and overall visual identity. We created informative and user-friendly pages that showcase Path365's offerings, expertise, and the benefits it brings to pathology laboratories and departments.
Service 3: Creation of professional email addresses
We helped implement personalized email addresses that align with their brand identity and convey a more professional image in their communications with clients, partners, and stakeholders. We also ensured the security and reliability of email communications.
Impact
Service 1: Branding
Branding efforts aimed to convey Path365's expertise, reliability, and commitment to supporting pathology laboratories and departments.
Service 2: Creation of a WIX website following the established brand strategy
The site aims to inform visitors about the solutions offered and encourage them to engage with Path365.
Service 3: Creation of professional email addresses
Since then, each employee has had a professional and personalized email address to increase the seriousness of all types of communication.