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Industry
Health, medical & wellness
Audience
B2C
Country
Switzerland
Services
Strategy, Social Media
Challenges
PsyLéman wanted to strengthen its digital visibility and raise awareness of transcranial magnetic stimulation (TMS), an approach still little known to the general public in French-speaking Switzerland.
Solutions
Defining an editorial strategy centered on information
Creation of a series of educational content dedicated to musculoskeletal disorders (MSDs).
Optimizing local visibility via Google Business Profile and managing reviews
Results
PsyLéman now has a structured digital strategy that makes TMS more understandable and accessible to the general public, while also developing the overall visibility of the center.
Raising awareness of musculoskeletal disorders through accessible communication
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A digital strategy to popularize a still little-known approach
PsyLéman is a psychiatry and psychotherapy center in Nyon, bringing together psychiatrists, psychologists, and nurses. One of its key areas of expertise is transcranial magnetic stimulation (TMS), offered particularly in the form of accelerated protocols.
Still relatively unknown to the general public in French-speaking Switzerland, musculoskeletal disorders (MSDs) required a significant educational effort. Our mission was to transform a complex medical and scientific subject into simple, visual content adapted to the conventions of social media, without oversimplifying the information or resorting to promotional communication.
We have developed an editorial strategy to gradually explain what TMS is as a whole.
The objective was to gradually position PsyLéman as a reference source of information on TMS and mental health on the Lake Geneva shore, with human, educational and rigorous communication.