Industry
Hospitality, food service, recreation
Audience
B2C
Country
Morocco
Services
Branding, Website, Training
Challenges
Attract guests seeking an authentic and cultural experience while reflecting the heritage of Riad Fleur d'Orient.
Solutions
Created a distinctive brand image, developed a captivating WIX website, and trained the team to manage the site independently.
Results
Strengthening the riad's identity, increasing online bookings, and maintaining a dynamic online presence by the staff.
Hello Marrakesh!
Increase in online bookings
In summary, LANE's services at Riad Fleur d'Orient included creating a distinctive and culturally relevant brand image, developing a visually compelling WIX website that showcases the riad's charm, and training the team to independently make minor changes to the website. By emphasizing the riad's distinctiveness and authenticity, we sought to attract guests seeking an immersive and culturally enriching experience, while providing the riad's staff with the tools and knowledge needed to maintain an engaging online presence.
Challenge
- Service 1: A unique brand image that reflects tradition and authenticity
Understanding the uniqueness and cultural significance of Riad Fleur d'Orient, LANE has developed a brand strategy that captures the essence of this traditional Moroccan home.
- Service 2: Creation of a WIX website highlighting the charm of the Riad
To showcase the beauty and charm of Riad Fleur d'Orient, LANE designed and developed a visually captivating website that immerses visitors in the ambiance of the riad.
- Service 3: Training for easy website modifications
Recognizing the importance of flexibility and autonomy for the Riad Fleur d'Orient team, LANE provided training on how to make minor changes to the WIX website.
Solution
- Service 1: A unique brand image that reflects tradition and authenticity
We worked closely with the owners and management, especially the women who play a central role, to understand their vision and values. Using this information, we created a unique logo, selected appropriate colors, and fonts that reflected the riad's heritage and authenticity.
- Service 2: Creation of a WIX website highlighting the charm of the Riad
We carefully integrated the established branding into the website, creating a seamless and immersive online experience for potential guests. The website highlights the riad's historical significance, showcases its stunning architecture and traditional Moroccan decor, and provides comprehensive information on the services, rooms, and amenities offered.
- Service 3: Training for easy website modifications
We provided the team with the skills and knowledge to update content, add new images, and make other small adjustments without the need for extensive technical assistance. This training enabled the riad staff to keep the website up-to-date, showcase seasonal offerings, and maintain a dynamic online presence that accurately reflects the riad's unique features.
Impact
- Service 1: A unique brand image that reflects tradition and authenticity
The brand guidelines ensured consistency across all marketing materials, reinforcing the riad's identity and attracting guests seeking an immersive cultural experience.
- Service 2: Creation of a WIX website highlighting the charm of the Riad
By combining aesthetics and functionality, we sought to attract visitors and encourage them to book their stay at Riad Fleur d'Orient.
- Service 3: Training for easy website modifications
This training enabled the riad staff to keep the website up to date, showcase seasonal offerings, and maintain a dynamic online presence that accurately reflects the riad's unique features.