Industry
Hospitality, food service, recreation
Audience
B2C
Country
Tanzania
Services
Strategy, Branding, Website
Challenges
Viva Africa needed to differentiate itself in a competitive market by offering local and authentic experiences.
Solutions
We created a new brand concept and redesigned their website under the new identity "Safarika".
Results
Safarika now benefits from a strong, engaging brand identity and an optimized online presence, attracting more customers seeking authentic local experiences in Africa.
Local & authentic experiences
Creation of a new unique brand
The collaboration between LANE Digital and Safarika aimed to transform Viva Africa Tours' brand image into a new identity, Safarika, focused on authentic local experiences in Africa. We took charge of the complete creation of the new brand concept, incorporating elements that highlight local culture and traditions, to differentiate it from standardized tourist tours.
Our team developed a comprehensive marketing strategy, including creating Safarika's new visual identity, completely redesigning their website to reflect this new direction, and integrating SEO-optimized content to improve online visibility.
The result was the successful transformation of Safarika into a brand recognized for offering authentic and local experiences, attracting a clientele seeking enriching cultural discoveries.