Industry
Mobile application
Audience
B2C
Country
Switzerland
Services
Strategy, Branding, Website
Challenges
Young startup Safe2Eat needed a fun, colorful visual identity to promote its mobile app that helps users manage their food allergies.
Solutions
LANE Digital first conducted a branding workshop to establish the strategic foundations of the future visual identity. The website was redesigned to highlight the mobile application and offer an optimal user experience.
Results
With a strong visual identity and a functional website, Safe2Eat is now ready to promote its application and expand in the Swiss market.
Impactful branding for an innovative application
Helping users manage their food allergies safely
Safe2Eat, a mobile app designed to make life easier for people with food allergies, needed a professional yet fun visual identity and a new website to promote its app. The project began with a strategy workshop to clarify the brand's objectives, target audience and values.
Based on the results of the workshop, a new visual identity was designed, including a distinctive logo and a vivid color palette. This identity was applied to the website, designed to promote the application and facilitate access to its functionalities. The site offers a clear presentation of the application and its benefits, optimizing the user experience.
Safe2Eat now has the tools it needs to launch itself on the market, with a coherent brand image and a site ready to welcome its users.