Industry
Health, medical & wellness
Audience
B2C
Country
Switzerland
Services
Strategy, Branding, Website
Challenges
The young startup Safe2Eat needed a fun and colorful visual identity to promote its mobile application that helps users manage their food allergies.
Solutions
LANE Digital first conducted a branding workshop to establish the strategic foundations of the future visual identity. The website was redesigned to showcase the mobile app and provide an optimal user experience.
Results
With a strong visual identity and a functional website, Safe2Eat is now ready to promote its application and expand into the Swiss market.
Impactful branding for an innovative application
Helping users manage their food allergies safely
Safe2Eat, a mobile app designed to make life easier for people with food allergies, needed a professional yet fun visual identity and a new website to promote its app. The project began with a strategy workshop to clarify the brand's objectives, target audience, and values.
Based on the workshop results, a new visual identity was designed, including a distinctive logo and a vibrant color palette. This identity was applied to the website, designed to promote the app and facilitate access to its features. The site provides a clear presentation of the app and its benefits, thus optimizing the user experience.
Safe2Eat now has the tools it needs to launch on the market, with a consistent brand image and a site ready to welcome its users.