Industry
Corporate Services
Audience
B2B
Country
Switzerland, Lebanon
Services
Website
Challenges
Symphony had no online presence, which limited their ability to communicate effectively with potential partners and customers. The challenge was to develop a professional, modern website aligned with their positioning.
Solutions
Validation of a modernized visual identity and definition of the site's structure and messages to reflect their positioning.
Creation of a professional, modern and responsive website, optimized for SEO and offering a fluid user experience on all devices.
Results
Thanks to this project, Symphony now has a professional website that showcases their expertise and unique positioning, reinforcing their credibility and visibility in the marketplace.
Building the foundations of an online presence
A professional website for enhanced credibility
The website creation project for Symphony began with an essential strategic phase. LANE Digital first worked with the customer to modernize their existing visual identity. A branding questionnaire was used to define the company's values and the visual axes to be integrated into the site. This phase also included the definition of the site's structure, and the drafting of texts and messages in line with their positioning.
Once these foundations had been laid, the second phase consisted in designing and developing a website using WIX Studio. The design was conceived to be modern, attractive and responsive, adapting to all screen sizes. Professional animations and scrolling effects were integrated to enhance the user experience. The site has also been optimized for search engine optimization (SEO) and performance.
This project enabled Symphony to lay the foundations of their online presence in a professional manner, offering their customers and partners a clear and efficient digital point of contact.