Industry
B2B professional services
Audience
B2B
Country
Switzerland, Lebanon
Services
Website
Challenges
Symphony had no online presence, limiting their ability to communicate effectively with partners and potential clients. The challenge was to develop a professional, modern website that aligned with their positioning.
Solutions
Validation of a modernized visual identity and definition of the structure and messages of the site to reflect their positioning.
Creation of a professional, modern and responsive website, optimized for SEO and offering a smooth user experience on all devices.
Results
Thanks to this project, Symphony now has a professional website that highlights their expertise and unique positioning, thus strengthening their credibility and visibility in the market.
Building the Foundations of an Online Presence
A professional website for enhanced credibility
Symphony's website creation project began with a key strategic phase. LANE Digital first worked with the client to modernize their existing visual identity. A branding questionnaire helped define the company's values and the visual themes to be integrated into the site. This phase also included defining the site's structure and drafting texts and messages in line with their positioning.
Once these foundations were laid, the second phase consisted of designing and developing a website on WIX Studio. The design was designed to be modern, attractive, and responsive, adapting to all screen sizes. Professional animations and scrolling effects were integrated to enhance the user experience. In addition, the site was optimized for SEO and performance.
This project allowed Symphony to establish the foundations of their online presence in a professional manner, providing their customers and partners with a clear and effective digital touchpoint.