Industry
Animal
Audience
B2C
Country
Switzerland
Services
Strategy, Branding
Challenges
Launch a new dog daycare center specializing in dachshunds in Zurich while establishing a strong and consistent brand identity.
Solutions
Development of a comprehensive marketing strategy and creation of a unique visual identity to attract and retain customers.
Results
Significant increase in brand visibility and creation of a substantial waiting list before opening.
Dachshund Paradise in Zurich
Preparing for the opening with a branding focus
The Social Sausage, an innovative dachshund care company, approached LANE with the goal of launching a new center in Zurich. The main challenge was to create a distinct brand identity and develop an effective marketing strategy to attract a loyal clientele even before opening.
To meet these needs, LANE implemented a detailed marketing and branding strategy. We began with a thorough market and trend analysis, which allowed us to develop a targeted marketing strategy. We then created a unique visual identity, including a color palette consistent with the brand's aristocratic and eccentric personality.