.png)
Industry
Construction & real estate
Audience
B2B
Country
Switzerland
Services
Strategy, Visual Identity, Website
Challenges
KIBAG wanted to create a new brand capable of replacing a well-established product while simplifying a highly technical world. The challenge was to build a strong, distinctive identity tailored to the expectations of players in the infrastructure sector.
Solutions
Creation of the name UHNYT and its storytelling
Development of visual identity and brand guidelines
Art direction and website design
Results
Today, UHNYT is a premium brand capable of highlighting the performance and durability of the material beyond its technical characteristics.
Create an engineering brand designed to last
.png)
From brand strategy to the future UHNYT website
UHNYT is the new brand developed by KIBAG, representing an ultra-high-performance fiber-reinforced concrete designed for the rehabilitation of critical infrastructure. The objective was to transform a highly technical product into a strong brand, capable of highlighting its benefits and supporting its market development.
We supported KIBAG at every stage of the project: defining the brand strategy, creating the new name, developing the visual identity, and designing the future website. Every decision was carefully considered to build a modern, credible brand that is easily recognizable by engineers, design offices, and public decision-makers.
Today, UHNYT has a consistent and distinctive identity, designed to express itself on both industrial and digital media, and to lay the foundations for a sustainable international brand.