Industry
IT & technology
Audience
B2B
Country
Switzerland, India
Services
Event, Automated prospecting
Challenges
Invite all C-levels from the largest Swiss companies to participate in the event.
Solutions
We orchestrated a VIP event at the Mandarin Oriental Savoy in Zurich, combining a targeted strategy, effective promotion and impeccable logistical management.
Results
The event attracted 48 decision-makers from major Swiss companies, with a 100% satisfaction rate, thus strengthening Zensar's visibility and credibility in the Swiss market.
C-level event in Zurich
Corporate experience on the rooftop of the Mandarin Hotel
Zensar Technologies, a leading technology company, was looking to enter the Swiss market. LANE Digital was commissioned to organize a VIP event for high-level executives in Zurich, with the aim of increasing Zensar's visibility and building key relationships with local decision-makers.
Challenge
The challenge was to organize an exclusive event that would attract decision-makers from leading Swiss companies and demonstrate Zensar's commitment to the region. It also required creating meaningful networking opportunities and showcasing Zensar's expertise in a prestigious and professional setting.
Solution
We planned and executed a VIP event at the Mandarin Oriental Savoy in Zurich. Key actions included:
- Strategy: Identification of event objectives, target accounts and relevant business sectors.
- Promotion: Creation of promotional materials including landing pages, video teasers, newsletters, invitations and reminders.
- Outreach: Contacted over 1,000 key accounts through automated and manual campaigns, generating over 100 interested leads.
- Event logistics: Strategic choice of venue, on-site coordination, and event day management to ensure a smooth and engaging experience for all attendees.
Impact
The event was a resounding success, attracting 48 decision-makers from leading Swiss companies with a 100% satisfaction rate. The interactive sessions sparked meaningful discussions and showcased Zensar's expertise, increasing the brand's visibility and credibility in the Swiss market.