5 Benefits a Digital Marketing Agency Can Offer in 2025

In the digital age, consumer habits are evolving. Simply viewing your ads is no longer enough! Now, your customers are going further. They're learning about your business, the work you've already done, reading reviews about your company, and getting in touch with you. That's why hiring a digital marketing agency is so important.

It's now essential that your communication strategy be web-based, and therefore, that you think about your digital marketing. But you still need to know how to go about it? And have a well-honed strategy that reflects your personality, so you can emerge from the shadows online.

How can you understand the basics of digital marketing so you can get started and avoid getting lost? What information is important to know? How can you navigate the different channels? Which ones should you choose?

To help you navigate all these issues, you can call on a digital marketing agency. LANE Digital Consulting , for example, is a digital marketing agency based in Switzerland. To save time and ensure you get the success you deserve.

Overview of 5 main advantages of this outsourcing.

Before going through a digital marketing agency...

Digital marketing: what is it?

According to Hubspot : “Digital marketing covers all marketing activities carried out online to connect with customers or prospects, such as maintaining a website or blog, social media, or digital advertising.”

It's the art of attracting visitors, converting leads, closing sales, and retaining customers online.

As you know, the web world is no longer reserved for internet pioneers. Your competitors, customers, and partners are now there. The average Swiss person spends 5 hours a day online . Do you realize how important an e-reputation is in your company's reputation?

Fortunately, web marketing specialists now have the necessary perspective to understand the behavior of Internet users.

A digital marketing agency can offer tailored strategies regardless of your industry, the size of your organization, the level of maturity of your business and your ambitions; the tools to achieve your goals exist.

Digital Marketing Agency: What is it?

The main goal of a digital marketing agency, like LANE Digital Consulting, is to promote your business to attract customers.

For this reason, they implement a wide variety of marketing techniques/technologies. They also have a team of professionals ready to create the right marketing strategy for your business.

The Digital Marketing Agency masters and juggles SEO (SEO, SEA) and paid advertising such as Google Ads , Community Management and e-reputation management.

They may also offer services such as: content automation, email, e-commerce marketing, digital advertising and social media marketing, among others.

Think first about implementing digital tools

In the digital age, whatever your field of activity, think first about digitalization.

This is the key to not only greatly facilitating a company's exchanges, but also to boosting your marketing strategy.

A company that does not adapt to digital takes a lot of risks compared to a competition that is going digital . The latter therefore becomes attractive and accessible.

But are there still many companies in Switzerland that have not yet gone digital, and if so, how long can they continue to exist?

It's quite simple today because the internet is everywhere. This encourages the use of new technologies and encourages consumers to compare thanks to the greater content available to them, all in the midst of increasingly aggressive competition.

If you are preparing a digital transformation of your marketing and sales actions, know that this is the right choice!

The challenge for businesses tomorrow will be to ensure their digital transformation , which is often a source of apprehension and questions. To achieve this, digital marketing agencies help ensure a successful and smooth transition for businesses.

By definition, a digital agency supports its clients from start to finish , that is to say from the identification of needs to digital solutions.

Digital marketing agency: for professional expertise at your service.

An agency is, above all, a team of professionals. In other words, it's the opportunity to call upon expertise from several fields in a single collaboration. Web designers, web editors, graphic designers, community managers...

Even if marketing is only one part of your business, for agencies (like LANE Digital Consulting) it's their daily job.

As a result, they bring you all kinds of experiences and knowledge that can greatly improve your brand image and sales.

Overall, an agency can have decades of experience that an in-house marketing manager simply can't offer. This is, without a doubt, one of the main reasons why you should hire a digital marketing agency.

Whatever your needs, your agency will handle every aspect of your business. Together, you'll be able to implement a strategy worthy of your expectations and begin taking the steps to get there quickly. Forget the myriad of contacts; you're just one step away from making your project a reality.

Digital marketing agency: tools to help you see the future for your business.

SaaS software and other analytics tools aren't cheap for a small business, and often, ignoring them is a way to cut costs. However, this isn't necessarily a solution. By working with an agency, you ensure access to these tools with the certainty of having selected the right ones.

Hiring a web marketing agency also means opening yourself up to the advice and opinions of professionals honed through numerous other successful collaborations. Digital marketing agencies have the ability to understand what works best and what could harm your image. An agency will guide you toward a strategy that will open new doors for the future of your business.

The goal is to grow your business and unlock the potential of your online activity. This is called managing your e-reputation. You need to review how to increase your sales or build customer loyalty, not to mention the importance of your brand image.

All these aspects will be analyzed in relation to the market and your competitors to allow you to gain a foothold in the future.

Digital marketing agency: to create and develop your website.

This is the origin of a marketing agency or web marketing agency. But over time and with the evolution criteria required by Google, its scope of intervention has expanded. Even though its missions have evolved, it continues to create the website or the digitalization of the company (the case of LANE Digital).

Although there are now several free editors, software, or platforms for creating a website yourself, with a specialized agency, you can benefit from its expertise. Indeed, a marketing agency offers a complete package for the creation of your website . Depending on your needs and your activity, an agency can create different sites: PrestaShop for your e-commerce site, WordPress for your showcase site… Also having several design models, it helps to choose a personalized style appropriate to your activity. Then, to check the performance of the site, the agency carries out a test beforehand. The test concerns the verification of the back-office and post-office functioning. In addition, an agency can also choose the domain name, and take care of the hosting of the site.

No matter where you are, you can rely on a local agency. Website creation in Switzerland, for example. Ideally, you'd be able to take control and make a few minor changes yourself once your site is created.

Digital marketing agency: to ensure your company's digital communication.

The main role of a web marketing agency is to ensure the communication, advertising, and promotion of your business online. To do this, they use the web environment. As experts, like LANE Digital Consulting, they design a digital campaign tailored to your project.

Whether you use a free SEO agency or a paid SEO, A digital marketing agency has all the skills to improve your online visibility and reputation.

A digital marketing agency begins its strategy by tracking your site's performance, analyzing your competitors' performance and your target audience's behavior.

Subsequently, she will be responsible for setting up a new communication campaign in order to optimize your site or your content for the evolution of your positioning on the web.

Thus, a marketing agency has all the necessary tools for designing and managing your company's communications across all channels : social networks, website, mass media, etc.

Digital marketing agency: to improve the profitability of your business.

Even if a digital marketing agency does not directly affect the production of your company , the fruit of its work has an impact on profitability .

Indeed, using a digital marketing agency, in Switzerland for example, reduces a company's costs and payroll expenses. No social security is required, nor is a fixed monthly salary required. Furthermore, as is the case with LANE Digital Consulting, we can work remotely to offset certain costs such as transportation or meals.

However, an agency contributes to improving your company's productivity. Indeed, you can entrust it with all tasks related to website creation, social media management, etc.

This allows you to focus on your core business. Finally, the expertise of a web marketing agency ensures a solid return on investment, which is a significant benefit for your business.

Bonus: One last benefit that a digital marketing agency can bring you.

You benefit from external expertise

Employees may find it difficult to express new ideas or share concerns.

Undoubtedly, the adage “two heads are better than one” is true when it comes to marketing since innovation is part of their daily life.

A digital marketing agency can approach your business from a consumer perspective. As experts in the field, an agency would know what works best for your business and the message to communicate for your brand image.

The expertise of LANE Digital Consulting consultants.

As a digital marketing expert based in Switzerland, LANE Digital Consulting supports start-ups, SMEs and marketing managers in this process.

We understand that even the smallest businesses can grow significantly through digital marketing , implementing strategies that fit their means. This is the case with Amazon, a company that started in a garage. Based in the suburbs of Seattle, this company sold its first book online in 1995. The fortune of its founder, Jeff Bezos, is estimated in 2021 at more than $131 billion.

For us, each project is a new reference and each client we work with is a new opportunity.

So, while you can expect us to work for our own benefit, we will always seek to ensure the success of your project.

This commitment to growing your brand is what makes hiring a digital marketing agency so important.

We actively participate in the development of your business by offering a 360° approach to your digital challenges. Our expertise has allowed us to help companies of all sizes and in various fields: food, medical, education, financial, etc.

Why not yours?

Hiring a digital marketing agency in summary

What is the mission of a digital web agency?

An experienced digital marketer must be able to find customers for your business and retain them online. The digital marketing agency will design a coherent and personalized communication strategy to give you greater visibility.

Your website will become an online customer platform. The digital partner will handle your social media marketing, content optimization, SEO, and online advertising management.

So, the main reason why you should hire a marketing agency should be the wide variety of services they can offer.

At LANE Digital Consulting you can find the following services:

• creation, development and maintenance of websites

• search engine optimization or SEO

• content marketing

• social media marketing

• search engine advertising

• development and management of e-commerce

• email marketing

• advertising on social media such as Facebook/Instagram

• Marketing automation

  
  

What are the advantages of entrusting your web marketing to a web marketing agency?

The intervention of a professional digital marketing agency presents several competitive advantages:

• an effective diagnosis of your digital communication policy, a suitable solution and a well-established strategy for your online communication channels.

• Originality and complementary skills. Although specialized in website creation, the digital marketing agency also offers many complementary services: natural and paid SEO, visual identity, social networks, branding, copywriting, growth hacking, etc.

• A wider network because the advantage of a digital marketing agency isn't just in increasing your visibility. It's also, and above all, in the ability to make you a reference in your field. And a digital marketing agency has the necessary assets to help you get there.

• a well-deserved saving of time and money ! A real return on investment.

  
  

It's cheaper to hire an agency than specialized employees. This way, you'll save money strategically. You can then implement this strategy with your employees based on their availability and skills. Similarly, you can also hire a digital agency to manage it for you in the long term.

How to choose your web marketing agency in Switzerland?

Finding a digital marketing agency in Switzerland is easy. But hiring a competent agency is something else entirely. One that will meet your needs and requirements.

In fact, finding a digital marketing agency in Switzerland doesn't require any specific process. A little common sense and attention to detail will help you select a competent and qualified agency for your needs.

LANE is not just a digital marketing consultancy; we are committed to actively participating in the development of your business.

If you're looking to boost and sustain your business, don't hesitate to contact us. We can put together a tailor-made strategic plan that will help you reach your full potential—don't miss out!

Need advice before you start?

Make an appointment with our team to define your needs.