Find a digital marketing agency in Switzerland
- LANE Digital
- Apr 3, 2019
- 3 min read
Finding a digital marketing agency in Switzerland is easy. The hardest part is finding a competent agency. It must meet not only your needs but also your requirements .
Today, anyone can create a website and start offering services. Barriers to entry are low, if not nonexistent. However, few are able to properly analyze customer issues.
This is what makes choosing the right digital marketing agency so tricky, whether in Switzerland or elsewhere.
However, we suggest you consider a few elements that can help simplify your decision-making process. In this article, we'll explain what to look for and what to avoid. You'll see how to get the most out of your digital marketing agency, as well as some general recommendations.
Define your goals before looking for a digital marketing agency in Switzerland
It's easy to put the cart before the horse. However, it's crucial to define your goals before you start looking for an agency. Indeed, not all digital marketing agencies are created equal. Each has its own specialties, which may vary from agency to agency. Therefore, ask yourself:
What do I need?
The answers can be multiple:
Create a logo and visuals
of a website that I can modify myself
more presence on social networks
to appear on Google
to get appointments with companies
to generate more traffic in my store
to optimize the way I manage my business internally
…
Depending on the issues you encounter, you will find the appropriate services. To illustrate the above points, here are some services:
Criteria for finding the right digital marketing agency
1. A well-designed website
Is the agency's website not impressive? RUN AWAY! The agency's website should reflect the quality of its services. If the agency itself can't market itself, how can you imagine it will be able to do so for its clients?
A well-designed website means a combination of things:
a secure site with an SSL certificate (you know, when you type in the URL, it says https and a little padlock);
a modern and refined design;
good loading speed;
a coherent site with a logical structure;
the presence of a blog with recent articles (this allows you to see how much they care about natural referencing/SEO).
2. A portfolio of projects
Most digital marketing agencies proudly display the clients they've worked with. If you can't find any client lists, logos, or portfolios, it's suspicious. We recommend asking them. If they can't provide them, chances are the digital marketing agency in question has very little experience in the field.
Some agencies, specialized in advertising or SEO/SEA, have more difficulty displaying this information freely. However, it costs nothing to ask them directly.
3. Customer Testimonials
To learn more about a digital marketing agency's reputation, check out what clients have to say about it. To do this, we recommend visiting your Google MyBusiness profile. This is a business's local SEO panel. You'll find reviews and ratings from past clients.
Be careful, however, not to take every comment at face value. This is especially true when there are few comments. The ideal is always to be able to contact a former customer directly in order to obtain a transparent and honest opinion.
4. Easy to contact
A reputable marketing agency should be easy to contact. This means they care about having an optimal lead retrieval and follow-up process. Therefore, it should be very easy for you to get in touch with them. Whether through an easily visible phone number or a CTA (Call-To-Action) button, contact should be almost direct.
The best option is when the agency has a chatbot that is already connected to their CRM, allowing you to start a conversation with their team.
To conclude...
Finding a digital marketing agency in Switzerland doesn't require a specific process. A little common sense and attention to detail, as mentioned above, will help you select a competent and qualified agency for your needs.
Are you looking for a digital agency?
Schedule an appointment with our team to discuss your needs. There's no obligation!
