From Zurich to Davos: LANE Digital at the heart of discussions at WEF 2024
- LANE Digital

- Mar 22, 2024
- 6 min read

Participating in the 54th World Economic Forum in Davos was a significant experience for LANE Digital. As a Swiss company specializing in digitalization, this event marked an important milestone in our development. It offered us the exceptional opportunity to interact directly with the global digital ecosystem and share our perspectives as Swiss consultants.
WEF 2024: our report
At the World Economic Forum 2024 in Davos, from January 15 to 19, our team had the immense pleasure of meeting key partners from major Swiss cities such as Geneva, Lausanne, Zurich, Bern, Zug, and Basel. These interactions enriched our understanding of digitalization within Swiss SMEs , thanks to discussions with local experts who share our passion for digital innovation. This adventure not only consolidated our status as a digitalization consultancy, but also our roots in the Swiss technology ecosystem.
But our presence at WEF2024 Davos was not limited to Switzerland. As expert digitalization consultants, we engaged in constructive discussions with key international stakeholders, including representatives from India, Pakistan, the United States, the United Kingdom, Ghana, the United Arab Emirates, Mexico, and many other countries. These exchanges enriched our global vision of digitalization and allowed us to gain diverse perspectives on the challenges and opportunities of the global market.
In this article, we invite you to dive into the heart of our adventure at WEF 2024 Davos, exploring three key aspects: first, our strategic objectives for this world-renowned event. Second, we will highlight the highlights and crucial discussions that marked this edition of the WEF. Finally, to conclude on a high note, we will share with you a visual recap of this unique experience in images.
Why were we invited to WEF 2024?
The fruit of our collaboration with Digitalswitzerland
Our invitation to the World Economic Forum (WEF) 2024 in Davos was primarily the result of a successful collaboration with Digitalswitzerland , a leading organization in the field of digitalization in Switzerland. This collaboration demonstrates our commitment to the country's digital transformation. Digitalswitzerland, an organization recognized for its active role in promoting digital innovation in Switzerland, chose us for our expertise in the field of digitalization of Swiss companies. This invitation was the result of a strong partnership and opened the doors for us to an event of international scope, the WEF 2024 in Davos.

Invitation to other conferences
Our participation in the World Economic Forum (WEF) 2024 was also enriched by invitations to side events, including those organized by women-led entities, such as the Female Quotient . This organization significantly contributed to our experience by including us in debates and meetings focused on gender equality and female leadership. The Female Quotient initiative, with its Equality Lounge in Davos, provided a privileged space for dialogue and the exchange of ideas, highlighting the importance of inclusion and diversity in the economic and social spheres. This participation not only enriched our understanding of global issues but also highlighted the positive impact of women-led organizations within the WEF framework.

Why go to the WEF?
Assignment
Participating in the World Economic Forum (WEF) in Davos aligns perfectly with our core mission: to drive digital transformation and innovation. The WEF brings together global leaders, visionaries, and experts, providing an exceptional platform to exchange ideas, discuss emerging trends, and define the future of technology and business. For a company like ours, committed to reinventing businesses through digital solutions, the WEF provides an ideal setting to understand the global economic landscape, assess the latest digital trends, and anticipate our clients' needs in an ever-changing digital era.
Goals
Our primary objective during our participation in WEF 2024 was to build relationships and network with a variety of stakeholders. This includes potential clients, technology innovators, policymakers, and industry leaders who play a key role in shaping the digital economy. Additionally, we sought to understand the latest technological advancements and digital strategies, ensuring that our services remain at the forefront of innovation and relevant. The WEF also provides us with a unique opportunity to showcase our expertise, share our successes, and position ourselves as thought leaders in the field of digital transformation.
Partnerships
The WEF isn't just an event; it's a wealth of opportunities. It opens the door to potential partnerships and collaborations that can amplify our impact and reach. By collaborating with corporations, tech giants, and startups, we can explore synergies, create joint value, and foster innovative solutions tailored to the digital age. These partnerships are essential not only to fuel our growth but also to contribute to a strong and vibrant digital ecosystem in Switzerland and beyond. Our presence at the WEF demonstrates our commitment to being at the forefront of digital transformation, making us an ideal partner for companies seeking to navigate the complexity of the digital age.

In conclusion, WEF 2024 is much more than just a conference for us; it is a strategic step towards understanding and shaping the future of digital transformation, creating meaningful partnerships, and strengthening our position as a leader in the digital space.
WEF 2024 Highlights in Davos
WEF 2024 Davos was an exceptional week marked by highlights that profoundly influenced our vision of the future, particularly in the digital field:

Artificial Intelligence (AI) and Blockchain
AI and blockchain were at the center of the discussions, demonstrating their significant impact on various sectors, from healthcare to finance. The potential of these technologies was widely explored.
Education
The WEF highlighted the importance of education in preparing the workforce for the challenges of digital transformation. Discussions took place on the need to adapt education to meet the needs of the digital labor market.
Global Leadership
The role of world leaders in solving global problems was at the heart of the discussions. Leaders were urged to take concrete steps to address global challenges such as climate change.
Sustainability
The WEF highlighted the importance of sustainability in business. Discussions focused on how companies can contribute positively to the environment while generating profits.
Technological Innovation
Technological innovation was a recurring theme, with an emphasis on how new technologies can be harnessed to serve the common good.
Female Leadership
The role of women in business and society was widely discussed, highlighting the importance of inclusion and diversity.
Digital Security
Discussions on digital security have shown that data protection and cybersecurity remain major concerns for businesses and governments.
Economic Inequality
Economic inequality was discussed, highlighting the need for measures to reduce wealth gaps.
International Collaboration
The WEF highlighted the importance of international cooperation in solving global problems, calling for joint action by governments, businesses and civil society.
Davos 2024: 3 key points
Rebuilding trust
At WEF 2024 in Davos, one key topic took center stage: rebuilding trust. Lively discussions highlighted the imperative of rebuilding trust in a context of increasing digitalization and geopolitical uncertainty. This was a major concern, highlighting that trust is a fundamental pillar not only of commercial interactions, but also of political and social relations. This issue was examined from various perspectives, highlighting its essential role in building a future where trust remains a solid foundation for exchange and cooperation.
Artificial Intelligence (AI) according to Sam Altman

OpenAI CEO Sam Altman's keynote address was a keynote address. He provided valuable insights into the future of AI, highlighting its real-world impact and revolutionary potential. His talk provided a deeper understanding of the opportunities and challenges of AI, confirming its central role in the digital future.
In his speech at WEF 2024 in Davos, Sam Altman emphasized:
"Humans know what other human beings want. Humans are going to have better tools. We've had better tools in the past, but we remain very focused on each other."
This statement highlights the belief that AI cannot completely replace the essence of human understanding and interpersonal connection. Even with technological advances, human relationships will continue to be central to our society.
Social Innovation and Education
Discussions on social innovation and education highlighted the importance of preparing the workforce for the challenges of digital transformation. Initiatives such as AI in education and social innovation programs were presented as ways to create empowered and responsible global citizens. These themes underscored the importance of education in a rapidly changing world.
These highlights of WEF 2024 in Davos reflect the diversity of challenges and opportunities facing the world, with a particular focus on the growing importance of digital, sustainability and trust in a constantly changing world.
Photo recap!
A look back at the highlights of our few days at WEF 2024 in Davos.
The final word...
Our participation in WEF 2024 in Davos was an invaluable experience. We immersed ourselves in discussions on digital transformation, innovation, artificial intelligence, and trust, while building valuable connections with global players and digital visionaries. Highlights, such as Sam Altman's insightful keynote on AI, reflections on rebuilding trust, and our commitment to education and social innovation, reinforced our conviction in the digital future.
If you'd like to further explore the opportunities digital transformation offers for your business, don't hesitate to consult our experts. We're here to support you on your journey to innovation and growth.
We look forward to seeing you again next year at WEF 2025 to continue shaping the future of digital and business. Until then, stay connected and stay inspired! See you next year!👋























