The Rise of AI: How to Stay Competitive in Content Creation in 2024?

LANE Digital
May 23, 2023
11 min read

Updated: Dec 5

Artificial Intelligence (AI) is a constantly evolving field, and its applications continue to transform businesses. The rise of AI in recent years has revolutionized content creation in businesses: automating repetitive tasks , improving their data analysis, and maintaining their online presence. In the coming years, AI will continue to play a major role in content strategies, and the companies that seize the opportunities offered by this technology will be the most successful.

In mid-2023, opportunities are multiplying exponentially. New AI capabilities, such as ChatGPT, Midjourney, Jasper, Canva, and others, offer entrepreneurs and startups even greater opportunities to implement sophisticated and effective content systems. At LANE Digital Consulting, we are here to help businesses take advantage of these technologies and maximize their potential.

In short, companies that integrate AI into their content strategy can gain a substantial competitive advantage heading into 2023. In this article, we'll explain why AI tools are essential for creating your content to stay competitive in 2023. Then, we've compiled a list of AI tools that can help you optimize your content. And finally, discover how LANE Digital Consulting can help you choose the best AI tool for your needs.

Introduction to the concept of content creation with AI

AI-assisted content generation is a revolutionary method for businesses looking to automate content creation—save time while still producing quality content. With the use of artificial intelligence, content production processes are accelerated and automated, allowing businesses to focus on other aspects of their business. AI is able to gather relevant data, analyze it, and produce targeted and personalized content for different audiences. Not only is this approach faster and more cost-effective, but it can also improve the overall quality of the content created.

By introducing AI-driven content creation, businesses can automate content and stay ahead of the competition. Let's now take a look at the benefits AI tools can bring to businesses looking to implement an effective content marketing strategy and stay ahead of their competitors.

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The rise of AI in content creation: what are the benefits?

The advent of AI has prompted digital marketers to consider how they can leverage this innovative technology to improve the relevance and effectiveness of the content they create and present to customers. With sophisticated AI tools, they can now use advanced machine learning algorithms to track AI trends, identify customer needs, adapt their content strategy accordingly, and improve the overall user experience. By using AI for content marketing, brands can expect greater relevance and reach for their content. This means better sales conversion and better search engine optimization. In short, the use of AI in content marketing offers enormous potential, which should give marketers ample reason to quickly adopt this cutting-edge technology for improving their SEO.

Additionally, using AI tools for content creation saves a significant amount of time on a daily basis. According to a study by BrightEdge , nearly 55% of marketers spend more than six hours a week just researching content topics, while using AI for this task would reduce this time to just a few minutes. Furthermore, AI-powered writing in 2023 allows for the production of high-quality content at lower costs, while quickly meeting target audience expectations and ensuring greater flexibility in the content production process.

Thus, using AI in content creation can transform business operations, freeing up time and resources to focus on other aspects of brand growth.

However, using AI for content creation comes with pitfalls and risks that marketers need to be aware of.

Risks associated with using AI tools

The use of artificial intelligence may seem incredibly appealing—the possibilities seem endless, and the potential for time savings and efficiency gains are immense. However, it's vital to emphasize that all of this comes with risks, particularly when it comes to sensitive personal data. Indeed, AI requires rigorous security procedures and constant monitoring of the algorithms' impartiality to avoid any form of discrimination—deliberate or otherwise—against certain individuals or groups.

Finally, the crucial issue of liability in the event of error or harm caused by AI systems must be considered, raising legal and ethical concerns. While AI offers many benefits for content creation, it is important to emphasize that algorithms can be biased or produce erroneous results if the data used is incomplete or poorly structured. Furthermore, when errors or disclaimers occur, it can be difficult to determine who is responsible: the algorithm creators, the users, or the programmers? Therefore, it is crucial to put in place regulations and ethical standards to guide the use of AI and minimize these risks. Companies must be transparent about the use of AI in their content creation process and ensure that the systems used are regularly updated to minimize the risk of errors or harm. Furthermore, legislators must work with companies to establish consistent regulations on the use of AI, while ensuring user data privacy and protecting individual rights. In short, addressing the issue of responsibility and ethics in the use of AI is crucial to ensuring that this revolutionary technology is beneficial to all stakeholders.

At LANE Digital Consulting, we believe AI can be an extremely powerful tool for improving our clients' businesses, but we also believe it must be done responsibly and ethically. We help our clients understand the challenges of using AI and provide them with personalized content that maximizes the benefits of AI while minimizing the risks to their business and customers.

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Our 5 favorite tools for everyday content creation

The advent of artificial intelligence (AI) has significantly changed the way we create content. Identifying the five key AI tools that have the potential to revolutionize content creation is essential to staying at the forefront of innovation. The most promising tools include automatic text generation, natural language understanding, speech processing, and image recognition. The ability of these tools to automate repetitive tasks and process data at scale will significantly reduce the time and resources required to create high-quality content. With the help of these AI tools, we can be certain that the future of content creation is bright:

ChatGPT

ChatGPT is arguably the most talked-about AI tool in recent months: an intelligent chatbot designed by OpenAI to respond to your queries by generating text in multiple languages. ChatGPT is an incredibly versatile tool that can write long texts, synthesize documents, develop detailed lesson plans, solve complex calculations, generate ideas, and much more. It can even recognize its mistakes and challenge incorrect premises! And the best part? ChatGPT is available for free on the OpenAI website.

With its latest version, GPT-4, the new multimodal AI model is capable of interpreting both text and images. However, GPT-4 is not available for free on the OpenAI website. To use GPT-4, you will need to subscribe to the paid ChatGPT Plus subscription and join the OpenAI waitlist .

Here are some examples of more complex actions you can perform with GPT-4:

Interpreting the context of an image
Generate texts that are more creative
Summarize 25,000-word texts
Dealing with complex legal issues
Answer everyday questions
And many more

Pricing:

As previously mentioned, the startup has just launched ChatGPT Plus, a paid version of its conversational agent.

ChatGPT Plus has been priced at $20 USD per month excluding taxes (VAT) in all countries where the subscription is available.

OpenAI has hinted that it is considering offering a wider selection of subscription options in the future, including a less expensive plan.

As a reminder: the free version of ChatGPT works very well and is sufficient for the majority of users who do not use it intensively.

Jasper AI

Jasper AI , an AI-powered writing assistant, formerly Jarvis AI, has quickly become one of the most sought-after tools for businesses and content creators. Capable of writing content for websites, creating ad copy, and even writing emails and landing pages, Jasper has truly revolutionized the way businesses approach content creation.

But Jasper's capabilities don't stop there. Over the years, this innovative tool has evolved to include the creation of articles for social media and personal blogs. Using Jasper's unique AI model, businesses can generate more traffic and boost sales like never before.

Here are some specifics of Jasper:

The Interface: When it comes to the user interface, Jasper AI is designed to be incredibly user-friendly, offering simple templates that allow users to produce high-quality content effortlessly. No matter how familiar a person is with the software, they can quickly navigate it without any problems.

Grammar: Grammatical errors are quite common in software similar to Jasper AI. That's why Dave Rogenmoser, the creator of Jasper AI, has taken steps to ensure that his software doesn't suffer from the same issues as other similar software. By integrating the Grammarly tool, Jasper AI is able to offer its users more accurate and grammatically correct content than ever before. Best of all, this added benefit comes at no additional cost. So you can save up to $100 while still enjoying the full power of AI-assisted content creation.

Writing style: Jasper adapts to all writing styles, whether funny, casual, punchy, or professional, and can write in 11 different languages, including English, French, Portuguese, and Spanish. For accurate translations, Jasper uses DeepL to ensure the best results.

Surfer SEO: Aside from integrating with Grammarly and DeepL, Jasper can also be used with Surfer SEO. A feature that bloggers particularly appreciate.

Pricing:

Creator: The monthly price for this plan is $49/month and the annual price is $468/year.
Teams Plan: The monthly price for this plan is $125/month and the annual price is $1188/year.
Business Plan: This is a personalized plan, and for this you must contact the sales department.

Midjourney

Midjourney is an image generator created by an independent research lab using artificial intelligence and machine learning. This innovation allows you to create illustrations from simple descriptive text, offering a quick and easy solution to bring your content to life. However, to use Midjourney, you'll need to join the Discord platform.

Since its beta launch in July 2022 and the release of alpha 4 in November 2022, Midjourney has continued to evolve. The latest iteration, version 5, offers improved image quality, more diverse output, an expanded stylistic range, support for seamless textures, wider aspect ratios, improved image promotion, and dynamic range.

This AI model was trained on a vast array of images, like most text-to-image AIs. However, it differs in that it emphasizes artistic style over realism. When optimizing their AI, MidJourney's creators primarily wanted the generated images to look good.

The company confirmed the use of advanced artificial intelligence models with billions of parameters and trained on billions of images, while keeping the specific technologies employed secret. In addition, the images are produced via a cloud provider that uses green energy sources.

Pricing:

In terms of pricing, Midjourney offers 25 free credits (or 25 image generations) to each user to test the tool. Several plans are then available:

A $10/month offer: 200 credits, access to the members' gallery,
A $24/month offer: 15 hours of rapid image generation,
A $48/month offer: 30 hours of rapid image generation.

Subscription plans include access to the Midjourney member gallery, Discord server, and usage rights.

ClickUp AI

ClickUp , the productivity and project management software, recently added a new tool to its arsenal of AI-powered content creation tools – ClickUp AI.

This revolutionary new AI for content creation helps content creators generate ideas, easily write and edit content, summarize long texts, and much more. Its importance cannot be overstated, as it has the potential to revolutionize the way content is created.

ClickUp AI is a real asset for content creators who are always looking for ways to improve their efficiency and productivity. With ClickUp AI, content creators can generate unique ideas simply, save even more time by automating repetitive tasks, and streamline their workflow for maximum efficiency.

For example, a content creator can use ClickUp AI to synthesize an hour-long meeting in just a few clicks and with easier-to-read content without compromising key points. ClickUp AI is truly the future of content creation and is destined to become an indispensable tool for marketing project management and AI content writing assistance.

This AI-powered collaborative writing tool can help you in the following situations:

Content research and ideation: Generate instant, high-quality content for blog posts, emails, ad copy, and more.
Copywriting: Get suggestions for editorial improvements to simplify and improve your content
Content Summary: Summarize key points from documents, tasks, and comments
Automated Actions: Get a checklist of action items from meeting notes

With its AI-powered writing assistance, this project management tool is a go-to choice for teams across industries, thanks to the consolidation of all these key features into a single application.

Pricing:

Free Forever: Feature-rich free plan
Unlimited: $5 per month/user
Business: $12 per month/user
Business Plus: $19 per month/user
Company: Contact them for pricing

As a ClickUp Expert Consultant , our team can help you integrate ClickUp AI into your content creation process, saving you time and increasing your efficiency. Contact LANE Digital Consulting today to learn more and get a head start on your competition in content creation!

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Rapide.ly

Rapide.ly , a Swiss company, has been providing a wide range of services to a diverse audience for some time. Initially, the company focused on supporting the creation of engaging social media content, primarily for Instagram. However, with the integration of an AI layer based primarily on ChatGPT, Rapide.ly 's capabilities have expanded considerably.

The incorporation of advanced language models (LLMs) into existing businesses has revolutionized the scope and potential of Rapidly's services. LLMs' innovative approach to understanding and adopting human language is a linguistically appealing feature that holds promise for future developments in AI-driven content creation.

LLMs can read vast amounts of text data, including social media posts, articles, and blogs, to generate a more comprehensive understanding of language patterns. With this additional layer, Rapide.ly 's AI model can now create more engaging and authentic content for multiple platforms, such as tweets, blog posts, short stories, and more. Recently, the tool added AI assistance for carousel and real-life creation.

The tool allows you, for example, to:

Create full texts or posts for social networks
Generate new ideas for your content creations
Create 1 full month of content for social media
Create engagement around your posts
Carry out research for you (new trends, etc.)
Create visuals and use audio (Canva templates, Pexels images, etc.)

In short, Rapide.ly 's AI model is an ideal solution for businesses looking to optimize their social media content creation process while ensuring authenticity and creativity. The company's AI-driven services can produce highly engaging content that resonates with your target audience, boosts conversions, and ultimately helps grow your online presence.

Pricing:

The site offers a free trial as well as professional accounts (€15/month) or those adapted to teams (€39/month).

Contact us today to learn more about how we can help you use AI to enhance your content strategy and achieve your growth goals. We're here to support you every step of the way, from defining your strategy to implementing your AI technologies.

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To conclude...

AI is incredibly powerful and efficient, allowing us to create more content with greater accuracy than ever before. Businesses that understand the value of this technology can use it to stay competitive in their industry. ChatGPT, Jasper, ClickUp AI, Midjourney, and Rapide.ly are just a few of the AI tools available today that can help businesses stay ahead of their competitors.

As the importance of content creation continues to grow in 2023 and beyond, these tools will become increasingly essential for businesses looking to stand out from the competition.

Learning how AI tools like these can be used in your own content strategies could be the key to success in 2023. If you'd like more information about these powerful tools or how your business could benefit from using them, contact LANE today and get a head start on content creation efficiency.

What can LANE do for you?

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