The women's agency LANE Digital: leadership at the heart of Swiss digital innovation

International Women's Day, which takes place annually on March 8, goes far beyond a simple celebration. It is a moment of reflection and action for gender equality in all fields, including digital innovation. In 2025, this day takes on a special significance in Switzerland, where female entrepreneurs are redefining the technology landscape, paving the way for a new digital era.

At LANE Digital , we're proud to be part of this revolution. As a 100% female-owned agency, we're not only witnessing the rise of women in the tech industry, but we're also key players in it. Since our inception, we've placed digital innovation at the heart of our mission, with a unique approach: a feminine perspective on a constantly evolving world, combining technical expertise, creativity, and sensitivity.

We firmly believe that women play a key role in the digital transformation of tomorrow. As the business world becomes increasingly digital, we are proud to play a leading role in this transformation. Female leadership in tech is no longer an exception, and it is essential to highlight it, not only on International Women's Day, but every day.

Through this article, we would like to share our vision of digital innovation driven by women entrepreneurs, and how our agency is actively committed to inspiring and opening new perspectives for all those who want to launch themselves into the digital world.

The impact of women in the digital sector in Switzerland

Revealing figures

The tech and digital marketing sector has long been dominated by men. However, things are changing, and the role of women in these fields is constantly evolving.

According to a recent study conducted by Digitalswitzerland , only 19% of digital jobs in Switzerland are held by women. However, this proportion is increasing every year, and many initiatives aim to encourage more women to enter these sectors. Furthermore, 34% of companies in Switzerland say that digital innovation has been significantly boosted by the inclusion of women in their teams. These figures demonstrate the growing impact of women in a rapidly expanding sector.

LANE Digital: the success story of an all-female agency

The role of LANE Digital

As a female agency, we are proud to actively contribute to this booming digital ecosystem. Since its inception, we have built a team of experts in digital strategy , web development , and digital marketing, where each member plays a key role in developing innovative solutions for our clients. We believe that diverse talent is a major asset for stimulating creativity and innovation in the digital sector.

Beyond our technical expertise, we are committed to inspiring and supporting the next generation of women in tech by offering them leadership, mentorship, and support opportunities. LANE Digital is much more than just an agency: we are a committed player in promoting equality and diversity in the Swiss digital world.

Céline Arethens and Amrita Etchepareborda: Visionary Leaders

At LANE Digital, we are fortunate to have exceptional leaders who embody the values of determination, creativity, and innovation. These inspiring individuals are the driving forces behind our success and the digital transformation we are driving.

Starting with our founder, Céline Arethens , whose career is a model of passion, rigor, and entrepreneurship. Since her beginnings in mathematics and business, Céline has combined technical skills and strategic vision to create two companies. Now at the helm of WW Technologies and recently named to the Forbes "30 Under 30" list in Switzerland, she also continues to guide LANE Digital with a visionary approach and innovative strategies.

Under her leadership, Céline not only built a solid organization, but also knew how to empower each member of her team. Her leadership is marked by a constant focus on the personal and professional development of women in business. As a true ambassador for women's empowerment in the business world, she tirelessly strives to promote an inclusive vision and encourage women to seize leadership and innovation opportunities.

Céline embodies a new generation of leaders who, beyond business results, place people and change at the heart of their projects.

On the other hand, Amrita Etchepareborda has been an integral part of LANE Digital from the beginning. Her management expertise, boundless energy, and passion for innovation have been key to our success. Today, we are proud to announce that Amrita has been appointed the new CEO of LANE Digital . This leadership change marks a significant milestone in our history.

Amrita has significantly contributed to the agency's growth by leading key projects and forging lasting relationships with our clients. Her strategic approach and management expertise have positioned LANE Digital as a key player in the Swiss digital innovation landscape. Now, as CEO, Amrita is ready to take the agency even further, with a bold vision and a strengthened commitment to innovation, creativity, and digital transformation.

Her journey at LANE Digital is a true success story that inspires every member of our team. Amrita embodies a new generation of female leaders, ready to take on the challenges of tomorrow and transform the digital sector.

LANE Digital, driving digital transformation for Swiss startups, SMEs, and companies

LANE Digital supports numerous Swiss companies in their digital transformation by offering tailor-made solutions to optimize their processes and strengthen their online presence. With expertise combining strategy, marketing, and innovative technologies, we help our clients achieve their growth and operational efficiency goals.

Among our projects, we have collaborated with Swiss companies from various sectors, such as Swiss Medical Network and Michel Reybier Hospitality , to improve their visibility and structure their digital ecosystem.

We have also supported local technology companies and SMEs by developing strategies to automate and optimize internal processes, thus facilitating daily management and communication within teams.

Our approach is based on a thorough analysis of each client's specific needs and the integration of tailored tools to maximize results. Whether for website creation, targeted marketing campaigns, or conversion funnel optimization, LANE Digital is committed to providing effective and sustainable solutions.

With a passionate and experienced team, we continue our mission: to help Swiss companies take advantage of the opportunities offered by digital transformation and position themselves competitively in their market.

Towards an inclusive digital future through female leadership

In conclusion, International Women's Day also represents a call to action to promote gender equality and highlight the progress made, particularly in the field of digital innovation.

The impact of women in tech continues to grow, and inspiring figures like Céline Arethens and Amrita Etchepareborda demonstrate that strong female leadership can transform businesses and open new perspectives for the digital future. Through concrete actions and an ambitious strategic vision, we continue to promote inclusive digital transformation while supporting Swiss companies in their digital evolution.

At LANE Digital, we believe that digital innovation is not just about technology, but also about human values. Every project we undertake, every partnership we establish, is guided by our desire to create a positive impact for our clients and society.

If you too would like to take part in this digital revolution and give new impetus to your business, contact us to find out how we can collaborate and make your digital transformation a shared success.