What is the price of a website in Switzerland in 2025?
- LANE Digital
- Apr 3, 2019
- 4 min read
Your website is the main showcase of your business online.
Hence the importance of having a high-quality, efficient, well-designed, and user-friendly website to attract more and more customers. All online channels will bring potential customers to your site, so it's crucial that it showcases you. But how much does a website cost in Switzerland? That's what we're going to discuss in this article.
So what is the price of a website in Switzerland in 2024?
The truth is that the cost of creating a website in Switzerland for 2024 depends entirely on your personal budget and your goals. This answer is frustrating, because if you came here, it's primarily to get figures!
So let's find a good compromise. While we can't give you an exact price, this article will cover the price ranges you can expect to pay for your website creation.
By website creation, we mean all the elements necessary for the functioning and proper display of the latter, this also includes responsive display and initial configuration for SEO.
For this we separate the sites into several categories:
Landing page
Showcase site
Advanced site (integration of third-party applications)
Expert site
E-commerce site
Landing page (between 500 and 2,000 CHF)
Have you ever heard of this term?
A landing page is a standalone page on a website designed with a specific marketing objective . Most of the time, a landing page is designed to capture prospects, allowing the sales team to then intervene to try to convert them.
A landing page is typically unrelated to your site's overall menu and is a single page. It often includes a form at the top of the page to make it easier for the prospect to enter information.
Due to its short nature, the landing page has affordable prices , but be careful, it cannot replace a real website! It only has a commercial purpose .
Don't be afraid to invest in a good landing page because it can quickly pay for itself if it's effective. The top 10% convert at 11.45% or more, while on average, you can expect a conversion rate of 2.35%. When it comes to landing pages for large companies with significant amounts of money at stake, the price of landing pages can soar to as much as CHF 50,000.
Showcase Site - Between 1,200 and 5,000 CHF
A showcase site, as its name suggests, serves to concisely present the company's activities as well as its team, its past achievements, etc. This type of website can largely meet the needs of a local SME, for example.
Prices for a showcase website in French-speaking Switzerland, particularly between Geneva and Lausanne, are relatively consistent. Fribourg and Neuchâtel, on the other hand, have slightly lower prices. However, prices immediately increase as soon as you cross the Röstigraben, with some prices starting at CHF 10,000 and quickly rising above that in the Zurich region.
Beware of surprisingly low prices! These are often agencies that outsource abroad, at the risk of obtaining mediocre results. Services may also be added to the final bill, such as website hosting, purchasing graphic resources, basic SEO, etc.
Website design costs in Switzerland can easily escalate if UI/UX designers are involved in addition to the development team. However, this ensures a visually pleasing result.
Advanced Site - Between 2,500 and 10,000 CHF
An advanced website is defined as one that requires the integration of third-party applications or processes. This requires considerably more time and often requires testing phases to ensure everything is working as intended. Here is a list of factors that may increase the cost of your website in Switzerland:
Online payment management
Online appointment booking
Marketing automation system allowing you to keep in touch with your prospects through different channels, automatically
Integration with the company's CRM
E-learning module
Complex content creation (production and editing of videos and photos by a professional photographer)
Interfacing with the company's ERP
…
Expert Site - 20,000 CHF +
This type of website is aimed at large SMEs, public institutions, or multinationals . The prices of these websites in Switzerland are almost unlimited, as some sites cost several hundred thousand francs, including annual maintenance.
This could be the case for the EPFL (École Polytechnique Fédérale de Lausanne) website, for example, which recently underwent a redesign and whose entire architecture had to be preserved and the graphic facade remodeled in order to move to the WordPress CMS. We can also think of consultant sites like Deloitte or Accenture.
E-commerce site - Between 3,000 and 20,000 CHF
The cost of e-commerce websites, or online stores , has decreased dramatically in recent years in Switzerland.
We can thank specialized CMS in this field, such as Shopify or the Woocommerce plugin associated with WordPress . More basic CMS such as Wix or Squarespace have also integrated features related to the creation of articles, user accounts, shopping carts and payments, thus democratizing the creation of such platforms.
Again, the price of the website will vary depending on the number of items, the degree of customization, the number of languages, etc.
Need advice before you start?
Make an appointment with our team to define your needs.
