Wix, Webflow or WordPress: Comparison of platforms to create your website in 2025
- LANE Digital
- Jan 17
- 4 min read
When it comes to creating a professional website, small businesses often face a difficult choice between various website building platforms. The three giants, Wix , Webflow , and WordPress , will dominate the market in 2025.
But how do you know which one is best for your project? This Wix, Webflow, and WordPress comparison for SMEs in 2025 examines their advantages, limitations, and suitability for different types of needs.
Understanding the needs of an SME for a website
Before comparing these platforms, it is essential to clarify what SMEs generally look for in a website:
Ease of use : Businesses without technical expertise want an intuitive solution.
Affordable cost : SME budgets are often limited, making pricing a determining factor.
SEO Performance : To be found by their customers, SMEs need well-referenced sites.
Adaptability : The site must be able to evolve as the company grows.
Each of these platforms addresses these needs differently, and this detailed guide will help you make the choice that best suits your business.
1. Wix Studio : Simplicity and accessibility
Benefits of Wix
Intuitive interface: Accessible even without technical knowledge, Wix Studio allows you to create a site quickly and efficiently.
Custom Design: With Wix Studio , start with pre-designed templates or opt for a fully customized creation, perfect for reflecting your brand identity.
All-in-one tools: Hosting, maintenance, technical support and integrated solutions for e-commerce, reservations, and much more.
Simplified collaborations: Work directly with your team or partners using a modern, collaborative interface.
Limitations of Wix
Limited Advanced Flexibility: While excellent for a one-off design, Wix remains less suitable for projects requiring complex technical development.
Migration: Wix sites cannot be exported to other platforms.
Ideal for:
SMEs looking for a turnkey solution with a modern design and simplified management.
Cost in 2025:
Starting at €14/month, Wix remains affordable for SMEs.
2. Webflow : Power and visual customization
Benefits of Webflow
Unique Design: Webflow allows you to create custom sites with a drag-and-drop approach while offering advanced tools for designers.
Top-notch SEO performance: Sites built with Webflow are fast and SEO-friendly.
No limits on customization: Webflow offers complete creative freedom, without the need for coding (although technical skills can enrich the experience).
Integrated Hosting: Powerful hosting is included with Webflow .
Limitations of Webflow
Higher prices: Advanced plans, required for specific features, can weigh heavily on an SMB's budget.
Ideal for:
Creative SMEs, designers, and agencies who want a website with a distinctive, efficient, and optimized design.
Cost in 2025:
Starting at €20/month, but additional costs apply for advanced features.
3. WordPress : Flexibility and Scalability
Advantages of WordPress
Extensive ecosystem: With more than 55,000 plugins available, WordPress can be adapted to all needs (e-commerce, SEO, forms, security).
Massive Community: A large community of users and developers ensures abundant technical support.
Adaptability: Suitable for both small and medium-sized businesses and large enterprises thanks to its flexibility.
Limitations of WordPress
Technical complexity: Installing, configuring, and maintaining WordPress requires professional skills or assistance.
Variable Cost: Although WordPress is free, costs related to hosting, paid plugins, and maintenance can add up.
Ideal for:
SMEs with specific needs, looking for a scalable site and wanting to have total control over their project.
Cost in 2025:
Starting at €5/month for basic hosting, but costs can increase depending on specific needs.
Wix, Webflow or WordPress comparison for SMEs in 2025
Which platform should you choose for your SME this year?
For an SME, the choice of platform depends on several factors:
Choose Wix if you're looking for an easy-to-use solution with minimal technical maintenance and excellent customer support. It's ideal for small businesses looking for a modern, ready-to-use website that requires little effort to maintain.
Choose Webflow if you value custom design and superior SEO performance. However, this platform requires a certain level of technical expertise and more maintenance.
Choose WordPress if you need maximum flexibility and complete customization. Be aware that this solution requires significant technical management and constant plugin monitoring to avoid issues.
In 2025, Wix Studio stands out as the go-to platform for SMBs thanks to its simplicity and custom design options. It's the perfect tool for businesses looking for a functional, aesthetically pleasing website with no technical hassle. Webflow is ideal for ambitious users with strong technical knowledge who want a site that combines performance and design, while WordPress remains the expert option for advanced customization.
The final choice will depend on your specific needs, your budget, and your level of technical comfort.
At LANE Digital , we recommend Wix Studio for SMEs looking for a powerful, modern solution that fits their ambitions. With Wix, you benefit from a platform that combines efficiency, simplicity, and reliable support, while maintaining an extremely professional and modern design!
Need help choosing or creating your website? Contact our team for personalized support and a site that reflects your professional ambitions.
