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Being well-ranked on Google is no longer enough
Today, your prospects are also looking for recommendations directly from AI.
â–· Your website exists but is still generating little qualified traffic
â–· Your competitors appear before you in strategic searches
â–· Your content is published without a real SEO strategy
â–· Your company does not appear in the responses from ChatGPT & AI search engines
â–· You are investing in your visibility without knowing the real impact
Search engine optimization (SEO) is no longer solely about Google.
The goal is to be visible wherever your prospects are looking for answers.
Before launching a campaign, we answer four questions:
01
What is the goal?
We define the desired outcome: gaining visibility, generating traffic, obtaining leads, or increasing conversions.
02
What audience?
We identify the people most likely to be interested in your offer and to take action.
03
What type of content?
We select the formats and messages best suited to your audience to capture their attention and achieve the set goal.
04
What improvements?
We define the indicators that will allow us to measure results and continuously improve your strategy.
An SEO & GEO agency that goes beyond Google rankings
Our approach combines organic SEO, content, data and generative engine optimization to develop sustainable visibility on Google and AI platforms.
01.
Audit
We analyze your website, your current visibility, your competitors, and the strategic research in your market.
03.
Develop
We optimize your site and develop the necessary content to strengthen your authority and visibility.
02.
Structure
We define your SEO & GEO strategy: architecture, keywords, search intent, content and technical priorities.
04.
Measure & Optimize
We monitor your progress on Google and AI search engines to identify opportunities and continuously adjust the strategy.
As you optimize, your visibility becomes stronger and more strategic.
SEO & GEO data allows us to understand:
1
What research generates opportunities
2
Which keywords are helping your business gain or lose visibility
3
What content attracts the most qualified traffic
4
How your business appears in search engines and AI answers
5
What new content and SEO opportunities can be exploited
Frequently Asked Questions
Search engine optimization (SEO) is a medium to long-term strategy. Initial results may appear quickly after certain technical or editorial optimizations, but sustainably developing rankings and qualified traffic generally takes several months. The timeframe depends in particular on your market, the competition, and your website's current authority.
Search Engine Optimization (SEO) primarily aims to improve your visibility in search engine results like Google. Generative Engine Optimization (GEO) focuses on increasing your brand's visibility and understanding through generative search engines and AI platforms such as ChatGPT, Gemini, Perplexity, or AI-powered search experiences.
There isn't a button to "list your business on ChatGPT." Visibility depends primarily on the quality and structure of your content, your brand's authority and online presence, the consistency of the information you provide, and its ability to be understood and cited by different systems. A GEO strategy leverages these various signals.
The cost depends on your current situation, the level of competition, your goals, and the work required on your website and content. Our SEO & GEO services are therefore tailored to each client and provided on a custom-quote basis following an initial analysis of your needs.
Yes. LANE Digital is a Swiss agency that helps businesses across French-speaking Switzerland and throughout the country with SEO, digital visibility, and customer acquisition.
