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Local marketing: a guide for healthcare professionals
In a world of instant information and multiple choices, healthcare companies can no longer be satisfied with being...

LANE Digital
21 hours ago


How to optimize a landing page: 7 mistakes to avoid
Recommended strategic structure for the creation of a landing page When it comes to converting visitors into leads or...

LANE Digital
June 24


The guide to choosing the right Swiss marketing agency specializing in the health & medical sectors
In a sector as regulated, sensitive and human as healthcare, communication can't be improvised. The challenges of...

LANE Digital
June 24


The ultimate guide to effective digital marketing in 2025
Today, being visible is no longer enough: you have to be remarkable. At a time when consumers are ultra-connected and markets...

LANE Digital
June 13


Startups & SMEs: automate your go-to-market strategy for rapid success in prospecting and customer acquisition!
Tools for your automated prospecting Why do so many startups fail to validate their market? The answer is often simple:...

LANE Digital
May 21


How can you create an effective content strategy for your social media in 2025?
In 2025, social media is nothing like it was just two or three years ago. Ephemeral content...

LANE Digital
May 16


Developing your SME or startup in Switzerland? Here's why you should choose a local marketing agency
In a multilingual and culturally diverse country like Switzerland, with its Röstigraben, developing an effective marketing strategy...

LANE Digital
May 16


Swiss SMEs in the medical, health & well-being sector: 7 marketing tips to win more customers in 2025
What if your next patient could find you online, without you having to spend hours doing it? For Swiss healthcare SMEs...

LANE Digital
Apr. 25


How can you validate your hypotheses and optimize your performance with an A/B testing strategy in 2025?
In today's digital world, every decision counts. Whether you're a seasoned marketer or an entrepreneur just starting out, optimizing...

LANE Digital
Apr. 15


The ultimate guide to creating an impactful visual identity for your Swiss company in 2025
Imagine this: a logo that doesn't just represent your company, but captures the essence of its DNA in a single glance....

LANE Digital
Apr. 3


The essential guide to defining your brand values and attracting your ideal audience
In a world where consumers are increasingly demanding and connected, it is essential to build a brand that makes sense....

LANE Digital
March 18


Seminars, conferences, team-building: the best strategies for a successful corporate event in Switzerland
Organizing a corporate event in Switzerland is much more than just a meeting or conference. It's an opportunity...

LANE Digital
March 11


The 5 essentials for an effective branding strategy: get your post-it notes!
Imagine a puzzle where each piece embodies an essential aspect of your company: its mission, values and visual identity. The...

LANE Digital
Feb. 7


7 must-have tips to boost your email strategy and sales in 2025
In Switzerland, a market renowned for its high standards and fierce competition, standing out in digital marketing is a challenge...

LANE Digital
Jan. 29


Why invest in a professional pitch deck to convince your customers?
To stand out in a competitive environment, the quality of your presentation materials plays a key role. A presentation...

LANE Digital
Jan. 23


Wix, Webflow or WordPress: comparing the platforms for creating your website in 2025
When it comes to creating a professional website, SMEs are often faced with a difficult choice between various...

LANE Digital
Jan. 17


How to choose a Swiss digital agency for your SME: Complete Guide 2025
Choosing the right Swiss digital agency for SMEs is an essential strategic decision to support growth and...

LANE Digital
Jan. 8


Guide 2025: Find a website agency in Geneva for guaranteed digital success
The digitalization of businesses is no longer an option, but an unavoidable necessity. In 2025, choosing a website agency in...

LANE Digital
Dec. 16, 2024


Optimize your visibility in Switzerland: SEO vs SEA, which one to choose?
In the world of digital marketing, the terms SEO vs. SEA come up frequently when it comes to developing a strategy for...

LANE Digital
Dec. 9, 2024


The complete guide to a professional Instagram account in Switzerland
Instagram has become an essential tool for businesses looking to establish their online presence. In Switzerland, where...

LANE Digital
Dec. 4, 2024
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