How much do marketing agency services cost in Switzerland in 2025?

With the growing importance of digital marketing, collaborating with a marketing agency is becoming an essential lever for Swiss companies wishing to increase their visibility and achieve their commercial objectives.

However, understanding the cost of these services can be complex, as prices vary based on many factors. In 2025, it's crucial to understand market trends to evaluate available options and invest wisely.

This article provides a detailed overview of the average costs charged by marketing agencies in Switzerland, helping you better plan your budget.

Necessary cost for the services of a Swiss marketing agency

The prices of services offered by marketing agencies in Switzerland fluctuate depending on the size of your company, the nature of the services requested, and the complexity of the projects to be carried out.

Here is an estimate of costs for the most common services, based on prices in 2025:

Marketing strategy

Creating a personalized marketing strategy is a crucial step that requires in-depth work. This process involves a detailed analysis of the market, competitors, and company objectives. The cost of developing such a strategy can range from CHF 1,000 to CHF 10,000, depending on the complexity of the project and the specifics of your industry. This service often forms the basis for future marketing efforts.

SEO (Search Engine Optimization)

SEO , or natural referencing, is a long-term investment that aims to improve your website's visibility in search engines. The cost of an SEO service depends on the number of pages to be optimized, the competitiveness of the targeted keywords, and the level of competition in your sector. Swiss agencies generally charge between CHF 1,000 and CHF 5,000 per month for ongoing SEO services. Note that results are often only visible after several months of diligent work.

Paid advertising (SEA)

Advertising campaigns, such as Google Ads or Meta Ads (Facebook, Instagram), require rigorous management and constant monitoring. Agencies typically charge a management fee of approximately 20% of the monthly advertising budget. For example, for a budget of CHF 2,000, the management fee would be around CHF 400 per month. Depending on the size of your business and your goals, the advertising budget can increase considerably.

Social media management

Social media management has become essential for any business looking to engage its community and increase its brand awareness. Agencies can charge between CHF 1,000 and CHF 6,000 per month, depending on the platforms managed, the type of content produced (photos, videos, animations), and the frequency of posting. This service often includes content creation, interaction with subscribers, and management of social media-specific advertising campaigns.

Website creation

Designing a professional website is a complex task that varies depending on the number of pages, technical features (e-commerce, blog, etc.), and specific design needs. Prices for a professional website range from CHF 3,000 to CHF 30,000. A custom website with advanced features, such as an e-commerce site with customer relationship management (CRM) integration, will be more expensive.

Marketing Automation

Automation has become essential for optimizing customer communication processes, from email management to personalized campaigns. In 2025, integrating platforms like HubSpot , Salesforce , or ActiveCampaign can cost between CHF 1,500 and CHF 7,000 for basic installation and configuration. Monthly fees for managing these tools and optimizing them can add up, ranging from CHF 500 to CHF 2,500 per month depending on the complexity of the system and the volume of data to be processed.

Digitalization of the ecosystem

Companies in 2025 are increasingly looking to digitize their entire ecosystem , from customer relationship management (CRM) to data integration between different platforms. These services, which aim to make processes more fluid and automated, are often customized and cost between CHF 2,000 and CHF 20,000, depending on the scope of the systems to be integrated (e.g., CRM, ERP, sales platforms, social networks). This type of project requires technical experts to connect multiple tools and ensure their compatibility.

In Switzerland, the cost of marketing agency services depends on several variables, including the size of the company, the scope of the campaigns, and the specific services chosen. For smaller businesses or startups, more affordable solutions exist, while more established companies can opt for comprehensive services that include in-depth analytics and regular optimizations.

In short, whether you are a startup or a large company, it is important to choose a plan that suits your needs and invest wisely in marketing to achieve concrete and measurable results.

Marketing Service Packages at LANE Digital: Quality and Affordable Prices

With the rapid evolution of digital marketing, it's essential to collaborate with an agency that can adapt to the diversity of business needs while offering competitive rates. LANE Digital, with its expertise, offers flexible solutions for both startups and SMEs in Switzerland, with high-quality, tailor-made services.

Book a free consultation with our experts

Affordable packages for startups

LANE Digital understands that startups often have limited resources while still needing a solid marketing strategy to grow. That's why the agency has developed affordable growth packages:

XS Pack (750 CHF/month)

Ideal for freelancers or young startups, this package includes a personalized marketing strategy, a monthly action plan, and 5 hours of monthly support. It's perfect for getting started with concrete actions at a reduced price. This package includes:

• A monthly strategy with action plan (30 minutes),

• Access to all à la carte services: graphic design, content creation, website, SEO, social networks, emailing, partnerships, print... (4h30),

• A monthly follow-up meeting (15 minutes),

• The documentation and training necessary to support you over time.

Pack S (1,400 CHF/month)

Designed for startups ready to invest more time and effort in their digital marketing, this package offers more intensive support with 10 hours of services per month. It covers social media management, advertising campaigns, and the implementation of basic marketing automation:

• Monthly strategy and action plan (30 minutes),

• 9 hours of à la carte services (social networks, SEO, paid campaigns, etc.),

• Monthly follow-up meeting (30 minutes).

Pack M (2,600 CHF/month)

For growing startups, this comprehensive package includes 20 hours of services each month, with additional options such as marketing automation, photo/video shooting, and personalized support:

• Monthly strategy (1 hour),

• 18 hours of à la carte services,

• Regular follow-up meetings (2 x 30 minutes).

• Solutions tailored to SMEs

At LANE Digital, we offer flexible solutions tailored to the needs of each business, whether growing or undergoing digital transformation. Our packages provide access to a full range of services based on the time needed to achieve your business objectives.

Give your start-up a boost with our services

Affordable solutions for small and medium-sized businesses

Pack S (10 hours per month at CHF 150/hour)

Ideal for SMEs seeking regular digital marketing support. This package includes:

• Monthly Strategy and Action Plan (30 minutes)

• A la carte services (9 hours) including social networks, SEO, advertising campaigns, etc.

• Follow-up meeting (30 minutes)

• Documentation and training

• Access to a dedicated project manager

• Support from 2 digital marketing experts

Pack M (20 hours per month at CHF 125/hour)

Perfect for businesses in the digitalization phase, looking to automate their processes while benefiting from detailed analytics. This package includes:

• Monthly strategy and action plan (1 hour)

• A la carte services (18 hours) covering SEO, advertising campaigns, automations, etc.

• Follow-up meetings (2 x 30 minutes)

• Documentation and training

• Dedicated Project Manager

• Support from 3 digital marketing experts

• 1 sales expert

  
  

Pack L (30 hours per month at CHF 100/hour)

For businesses looking for comprehensive, omnichannel management of their digital marketing. This package includes:

• Monthly strategy and action plan (1h30)

• A la carte services (27 hours) including SEO management, social networks, campaigns, visual and video content creation

• Follow-up meetings (3 x 30 minutes)

• Documentation and training

• Dedicated Project Manager

• Support from 4 digital marketing experts

• 1 sales expert

• Photoshoot and videography

• Advanced Automations

  
  

Each package is designed to offer a balance of flexibility and performance to meet the specific needs of your business, whether it's strengthening your online presence, automating your processes, or maximizing the impact of your campaigns.

Unlock your business's potential by partnering with us

Why choose LANE Digital?

LANE Digital stands out for the quality of its services and its affordable rates, making digital marketing accessible to all types of businesses. The agency is committed to delivering concrete results thanks to a team of experts dedicated to each project. Its strengths include:

• Tailor-made strategies adapted to your sector,

• Advanced automations to gain efficiency,

• Cost transparency and flexibility of offers,

• Support with marketing experts and dedicated project managers.

  
  

In conclusion, whether you are a startup or an SME, LANE Digital offers solutions adapted to your budget while guaranteeing high-quality service.

Do not hesitate to contact us for a free consultation to discover how we can support you in the success of your marketing project in 2025.