How to choose the right software to optimize productivity and reduce costs in your business
- LANE Digital
- Nov 15, 2024
- 4 min read
Updated: Dec 5, 2025
Choosing the right software for your business may seem straightforward with all the options available, but without an informed selection, hidden costs, operational disruptions, and productivity impacts can quickly add up. Whether it's a CRM, ERP, or project management tool, it's essential to choose the right software to meet your business needs.
At LANE Digital , we help businesses make the right choice for the right enterprise software, identify solutions that deliver real ROI, and avoid unnecessary costs through optimal implementation and comprehensive adoption.
The risks of choosing the wrong software
When a company invests in software, it often focuses on its features, but this choice impacts much more than productivity. It can influence cost efficiency, security, customer experience, and overall performance. Here are some consequences of poor software selection or implementation, illustrated with real-life examples:
Repair and adjustment costs :
Choosing a complex CRM like Salesforce when a simpler software like HubSpot would have sufficed can lead to high setup and maintenance costs.
Loss of productivity :
A project management tool like Microsoft Project can slow down your team if your needs are basic and better served by Clickup or Monday Work , resulting in wasted time on unnecessary training.
Security risks :
Non-compliant or improperly configured software exposes sensitive data. For example, choosing storage software without checking its security measures can compromise your customer data.
User dissatisfaction :
Poorly integrated customer relationship management (CRM) software can lead to delays or errors, affecting user satisfaction. For example, a restaurant or business that uses a complex online ordering system without proper tracking risks disappointing its customers.
These risks highlight the importance of choosing the right software for your specific needs.
How to Choose the Right Software for Your Business
Identify specific needs:
Before choosing software, list your essential needs. For example, if you manage a sales team, a CRM like HubSpot can help you centralize your contacts and track your sales. On the other hand, a marketing team might benefit from a content management tool like Buffer to schedule social media posts.
Evaluate the expected return on investment:
If you're on a budget, choose software that offers the best value for your money. For example, invoicing software like Bexio can save you time on accounting while remaining affordable for small businesses.
Analyze customization and integration:
Make sure the software integrates with your current tools, like Google Analytics or ClickUp . For example, a marketing automation platform like Mailchimp is ideal if it's connected to your CRM to centralize customer information.
Check the learning curve and user support:
Simpler, more accessible software is often more effective. For example, choosing ClickUp for a small team might be sufficient, while a large company might prefer Asana for its portfolio organization.
Validate compliance and security:
If you handle customer data, choose software that complies with GDPR standards. For example, Zoho CRM offers privacy-compliant solutions, which are essential for businesses in Europe. Other software like Hubspot also offers privacy-compliant solutions, but you'll need to carefully check the location of the servers hosting your data, which are often located in the USA.
Successfully implementing your software
Here are some common mistakes to avoid when implementing software:
Incomplete adoption:
Investing in software like SAP for an SME without training the team may prove to be useless, while more intuitive software like Monday.com would have been sufficient.
Data security issues:
Neglecting data security in online storage software can expose sensitive information. Using solutions like Microsoft 365 or Google Workspace , which offer advanced protections, can avoid these risks.
Workflow interruption:
Using poorly integrated software, such as an order management tool in an online store, can slow down order processing and frustrate customers.
LANE Digital: your expert for a successful implementation
With our expertise in digital transformation, LANE Digital guarantees you a software configuration adapted to your needs, with an optimal return on investment. Here's how we can help you:
Audit of your digital environment : We analyze your current tools to identify redundancies and possible improvements.
Software Recommendations: We position ourselves as software brokers. With our 50+ partnerships, we will always offer you the software best suited to your needs.
Process Mapping : We optimize your workflows with tools like Miro by creating Business Process Model and Notation (BPMN).
License Optimization : We analyze and optimize your licenses so you get the most out of each software, without hidden costs.
Smooth implementation and change management : We provide implementation and training to ensure full adoption by your team.
Why choose LANE Digital to optimize your software choices?
With LANE Digital , you benefit from a strategic approach and comprehensive support:
Tool Rationalization : We consolidate your technology stack to maximize savings.
Tailor-made digital transformation : We build a transformation plan aligned with your business objectives.
Continuous monitoring and technical support : Our experts remain at your disposal to ensure monitoring and optimize performance.
Conclusion: Choose the right business software with confidence
Choosing the right business software is a strategic decision that impacts your productivity and costs.
With LANE Digital , benefit from expertise that ensures your software investments generate concrete results.
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